In response to my Art Marketing Action newsletter about using two names for your art, K. Henderson commented: What a timely column!!! I do a contemporary work and really want to expand into something more traditional. I’ve been thinking of using another name but I’m wondering how to do it. I use my first initial […]
The Problems with Using Two Different Names Read
I rushed to my local post office last Friday to buy the Gee’s Bend quilts stamps. If you aren’t familiar with the quilts from Gee’s Bend, AL, I suggest you read about them. I can also highly recommend the documentary produced by PBS. These are the ONLY art stamps to be issued for the rest
Are you not yet convinced what blogging can do for you? Check out this article in USA Today: Artists Take Paintings to the Masses. Thanks, Pat, for the heads up.
What Blogging Can do for Your Art Career Read
I went to see The Shining last night. Not ever interested in horror films, I had never before seen it. It lived up to the hype, but it was also quite funny in places. (C’mon, Shelley Duvall looked hilarious running around waving that knife limply in the air.) I have a point here and it’s
Genius Marketing from Netflix Read
It’s tough to put together a resume when you’re just beginning. If you find yourself in this situation, follow these two pieces of advice: Start a file labeled “Resume.” Drop into it anything and everything that will one day appear on your resume: honors, awards, teaching, public collections, exhibitions, articles by you, articles about you,
Anywhere near Winthrop, Washington? Looks like an easy drive from Spokane, Seattle, and points in between. Anyhoo . . . I’ll be there on October 21 to give an all-day Art Marketing Action workshop. Read about the self-promotion workshop contents and use this handy-dandy registration form to enroll. (The form has Paula Christen’s name and
Art Marketing Action Workshop in Washington Read
So, we’re talking about offering options to your buyers and collectors. What if . . . What if . . . What if they could see your art in their homes before they bought it? Easy enough for smaller two-dimensional works that you can schlep over there and preview in situ. More difficult for large
Offer “Virtual Viewings” of Your Art, Part II Read
A couple of weeks ago in the Art Marketing Action newsletter, I encouraged you to offer options to art buyers. Well . . . think about this. I was just skimming the briefing from Trendwatching.com on Youniversal Branding. They mention an earlier newsletter in which they define Master of the Youniverse as: At the core
Offer “Virtual Viewings” of Your Art, Part I Read
I was working today with an artist on her marketing plan when this dilemma was brought up: I had always assumed or been told that a high demand for original works is what drives the creation of reproductions. In other words, if you are selling everything you make or if you have one extremely popular
When do you reproduce your artwork? Read
In reference to the Art Marketing Action newsletter, "Speak Up," Ellen Lindner recently wrote in a comment: Alyson, I’m glad to hear that public speaking is so important for an artist, because this is something I love to do, (and I’m even told that I’m good at it). But how do I get the opportunities
Where to find a speaking gig? Read
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