Art Marketing

John Chester of Wild Apple mentions an interesting article and research about buying trends for home decor (including art). The report says botanical themes are #1 across the country. A quick run through the “Pier 1-like section” of Target yesterday proved this. Most of the art reproductions were flowers and plants. Read the report for […]

Cheryl Richardson has a terrific reminder in her newsletter this week: We never know what is going on in other people’s lives. Dealing with people on a day-to-day basis, it’s easy to get caught up in your own needs and desires. Step back a little and think about them. That’s what marketing is all about,

I was sent an email today offering me an opportunity to become an affiliate to sell an artist marketing course. There were so many things wrong with this letter I can’t begin to point them out, but I’ll try: 1) It wasn’t personalized. No “Dear Alyson” or any indication that he knew anything about me

When I received an email asking how much personal tragedy one should share in his or her bio, I was stumped. The PR person in me wants to say “leave it out of your bio, but pitch the story to the media.” A story of tragedy and triumph is almost irresistible, especially if it’s tied

On this Thanksgiving in the U.S., a quick note of thanks to all of my readers and Art Marketing Action subscribers everywhere. In case you haven’t downloaded it already, my gift to you is a special report: Connect with Art Audiences. Enjoy!

I kind of leave you hanging in today’s Art Marketing Action newsletter, which encourages you to get and use a good photo of yourself. It’s a terrific marketing tool that so many artists neglect. But I don’t have tips for taking the photos. I’m hoping some photographers can help us out here with the comments

I attended a showing of selections from the Telluride Mountainfilm festival at the American Mountaineering Center here in Golden, CO last Friday night. Famed Colorado photographer John Fielder opened the meeting with a slideshow of his latest book (his first children’s book–out of more than 30 books to his credit). This man is outrageously prolific.

In a continuation of my post about online PDF catalogs, Michelle Verbeeck commented: I design and create art pdf catalogs. I also work with The Fiberarts Connection Of Southern California, they run fiberart challenges and I design the PDF art exhibition catalogs of the completed challenges for them. Michelle invites you to check out some

Everyone in Denver is celebrating the opening of the Hamilton building at the Denver Art Museum in a city-wide celebration called "Hot DAM!" Today’s Denver Post chimed in with an article highlight chefs who had made culinary creations inspired by works of art in the DAM collection. How cool is that? And what a genius