Cheryl Richardson has a terrific reminder in her newsletter this week: We never know what is going on in other people's lives. Dealing with people on a day-to-day basis, it's easy to get caught up in your own needs and desires. Step back a little and think about them. That's what marketing is all about, after all: your audience. And your audience can be anyone at any time.
Read Cheryl's newsletter online: The Back Story: See the Big Picture.
