Michelle, a woman in my mastermind group, marveled at my list size: How did you get that many people on your email list? It was easy for me, I replied, because I understood the value of a list when I started my business. I was fortunate to appreciate the importance of a list due to […]
It's All About Your Mailing List Read
The holidays make us think about giving gifts to those who are important to us, so don’t forget your most important buyers and collectors. Here are a few ideas for themed kits you can use as patron gifts. Notice how, depending on your selections, you can spend next-to-nothing on these.
Gift Ideas for Your Special Art Patrons Read
Critical to all of your marketing is how you treat people. How do you stay in touch with them? How do you show people you care? Let’s look at three aspects of maintaining good customer relationships: recency, frequency, and attentiveness. How do you make people feel special? How do you stay in touch with them? How do you show people you care?
How Is Your Customer Relations Department? Read
The people who give you their postal and email addresses are your secret marketing weapon. They have trusted you with their information and said they want to hear from you. They’re your Valentines! Pull an arrow from your quiver and aim some love in their direction.
How do you get rid of an inventory of reproductions, note cards, calendars, or anything else you no longer want to promote and sell? Have a sale! Here are some parameters for structuring your sale. Count your inventory.
Structure a Sale to Unload an Oversized Inventory Read
Perhaps the most important “E” on the road to love for your collectors addresses a critical part of everyone’s buying and selling experience: Empathy. Those first moments of contact are fragile and involve complex emotions.
Love for Your Collectors Starts with Empathy Read
Your relationship with a collector doesn’t end when the work is purchased. It has just begun. Discuss.
When the Deal is Done You Have Only Begun Read
At one of my fall workshops, a woman said to me, “You know . . . you haven’t used the word ‘customer’ once.” She wondered aloud why I hadn’t used that word. She was surprised it wasn’t in my workshop vocabulary.
You Say Customer, I Say Collector Read
Don’t delete people from your mailing list or wipe them off your radar just because you think they’re not potential buyers. Part of your job as marketing wizard for your art is to figure out who your audience is. But there will be times when you come across people attracted to your art that don’t
The Art Collector Next Door Read
I haven’t said it in awhile, but remember that your contact list is your #1 asset. No one knows the same people you do and people are more likely to buy from you if they know and like you.
Contact Lists: The Basics Read
CAN I SEND YOU THE LIST?
Be sure to check all of your email folders to ensure delivery. You’ll also receive my regular news for your art business.
