Contact Lists: The Basics
I haven’t said it in awhile, but remember that your contact list is your #1 asset. No one knows the same people you do and people are more likely to buy from you if they know and like you.
Contact Lists: The Basics Read
Collectors and Relationships
After the Business Card Exchange
When people hand you their business cards, what do you do with them? What you DON’T do is add them to a bulk email list. Aside from that, you still want to keep in touch. Here’s a process that works for me.
After the Business Card Exchange Read
Blogging to attract art collectors
Collectors want to know you’re going places. Reveal–through your blog, Facebook, Twitter, etc.–that your art career is active. If your work is good and you present it well, we’ll be interested. If you have good content, you will gain readers. More readers=more people to refer you.
Blogging to attract art collectors Read
Attract High-End Buyers
From my inbox: How does one connect to the buyer agents of high-end customers? How does one get into the loop of being looked at? Performing artists have auditions and can wind up on American Idol, etc. It seems that the rest of us struggle every which way to get out there. Other than having
Schedule a Preview of Your Art
Home-based art sales are all the rage. I love the idea because these sales have low overhead and the comfort factor: you’re welcoming your guests into a relaxed, familiar setting. But regardless of how comfortable the setting is, the focus is still on making sales. Did you ever consider that inviting your fans into your
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Art Marketing Action: Finish Off the Sale & Follow Up
Give your art buyers only what they need at the time of the sales transaction (receipt, business card, etc.) and save the rest for following up at a future date. Here are some ideas for how to keep your name in front of your art collectors.
Art Marketing Action: Finish Off the Sale & Follow Up Read
Show A Little Love To Your Community
It’s February! The month when I (and many others) revert to those days when I used to put Valentine’s Day cards into decorated paper bags that were attached to the backs of elementary classroom chairs. While I no longer stuff greetings into paper bags, I am an easy target for anything with a heart on
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Are they not buying your art because they have no more wall space?
A while back, I wrote about people who don’t buy your art because, they say, “I can’t afford it.” Anne Leuck Feldhaus commented that she often hears this from potential art collectors: "I don’t have any more wall space". To this, Anne replies, "Stats that show if you do not move your art around you
Are they not buying your art because they have no more wall space? Read