When people hand you their business cards, what do you do with them? What you DON’T do is add them to a bulk email list. Aside from that, you still want to keep in touch. Here’s a process that works for me.
After the Business Card Exchange Read
Collectors want to know you’re going places. Reveal–through your blog, Facebook, Twitter, etc.–that your art career is active. If your work is good and you present it well, we’ll be interested. If you have good content, you will gain readers. More readers=more people to refer you.
Blogging to attract art collectors Read
From my inbox: How does one connect to the buyer agents of high-end customers? How does one get into the loop of being looked at? Performing artists have auditions and can wind up on American Idol, etc. It seems that the rest of us struggle every which way to get out there. Other than having
Home-based art sales are all the rage. I love the idea because these sales have low overhead and the comfort factor: you’re welcoming your guests into a relaxed, familiar setting. But regardless of how comfortable the setting is, the focus is still on making sales. Did you ever consider that inviting your fans into your
Schedule a Preview of Your Art Read
Give your art buyers only what they need at the time of the sales transaction (receipt, business card, etc.) and save the rest for following up at a future date. Here are some ideas for how to keep your name in front of your art collectors.
Art Marketing Action: Finish Off the Sale & Follow Up Read
It’s February! The month when I (and many others) revert to those days when I used to put Valentine’s Day cards into decorated paper bags that were attached to the backs of elementary classroom chairs. While I no longer stuff greetings into paper bags, I am an easy target for anything with a heart on
Show A Little Love To Your Community Read
Edward Winkleman has a great post on his blog: How to Buy Art in a Recession: Part I. He gives you a look at behind-the-scenes gallery dealings such as discounting, payment plans, and down payments (or pre-orders). I am looking forward to Part II.
Secrets to buying art now Read
Some people will buy one piece of art from you and you’ll never hear from them again. Others will purchase more frequently and invest more in your career. It’s that group that you want to be sure you’re not neglecting. If someone buys a single set of note cards from you, I’d discourage you from
8 Ways to appreciate your Gold Star collectors Read
Okay, first I read this article about rip-off auctions on cruises. Amazing! I guess I’m slightly amazed that people on a cruise buy $30,000 art at an auction. But I’m flabbergasted that naive bidders have no problem dropping $30,000–on "fine art" they know nothing about. And I’m dumbfounded that an auction house would tell bidders
Taking care of art while it’s in someone else’s hands Read
CAN I SEND YOU THE LIST?
Be sure to check all of your email folders to ensure delivery. You’ll also receive my regular news for your art business.
