It’s a waste of time – yours and your recipients’ – to send an email or tweet that only says you have a new blog post or have updated your website. Use more enticing language in your newsletter, email blast, Facebook update, or tweet to encourage blog visits and more meaningful connections. Below are examples
Drive More Traffic to Your Site Read
It’s much easier to promote your Facebook pages when your art is well organized in photo albums. Create photo albums on your page that make sense and that have only related images within them. Organize them as you would on a website.
How to Organize Photos of Your Art on Facebook Read
I’m keeping my promise to artists I met on my book tour and at my workshop last week that I would post updated instructions for creating a business page on Facebook.
Create a Fan Page (Business Page) on Facebook: Updated Read
Twitter has some cool features that will help you find the best tweeps to follow. Following people in your target audience should lead to high-quality connections over time. I’m a devotee of TweetDeck for reading and sending tweets – so much so that I’ve neglected taking advantage of the interface Twitter installed last fall. Here
High-Quality Connections on Twitter Read
Your bio on Twitter is key to attracting high-quality followers. Does yours need a boost?In your Twitter bio, tell us about your interests so that we want to follow you. Intrigue us. Make us want to know more. Make us laugh. Here are some of my favorite artist bios on Twitter.
Give Your Twitter Bio a Boost Read
Tagging people on Facebook, when done with a generous spirit, can make you fast friends. Why tag people on Facebook? To be nice, of course! To reach out. You might want to: Promote their upcoming exhibits Talk about what a nice job they did teaching a workshop Brag about their art Gush about how much
How (and Why) to Tag People on Facebook Read
Are you relying too much on Facebook? I have heard of many artists abandoning their blogs in favor of Facebook. Error! Error! Facebook should be only one of your marketing tools. You can’t throw all of your faith behind a site you don’t control. It’s like putting your career – everything you’ve worked so hard
Social Media Is Only a Tool Read
An artist lands features for two of her friends in a prestigious art magazine and a solo exhibit for herself–all within a couple of weeks of joining Twitter.
Proof that Twitter Can Help Your Art Career Read
Ever wish there was a language just for artists? Of course, we have our own words, but how about bringing them up to date? I submit the following shorthand for artists who text and tweet.
Texting and Tweeting Shortcuts for Artists Read
Social media optimization is the new way to position yourself to your audience (and search engines) to better increase your visibility. With one tiny swap of one tiny letter, you’re left re-engineering your web marketing strategy to better service your content with the social media channels your audience is on. (2010)
