Social Media

Janis Kirstein, Snow Day. Mixed media on paper.

Social Media Is Only a Tool

Are you relying too much on Facebook? I have heard of many artists abandoning their blogs in favor of Facebook. Error! Error! Facebook should be only one of your marketing tools. You can’t throw all of your faith behind a site you don’t control. It’s like putting your career – everything you’ve worked so hard

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Beyond SEO: SMO

Social media optimization is the new way to position yourself to your audience (and search engines) to better increase your visibility. With one tiny swap of one tiny letter, you’re left re-engineering your web marketing strategy to better service your content with the social media channels your audience is on. (2010)

Beyond SEO: SMO Read

Favorite Twitter Uses?

I love following artists, thinkers, and biz folks on Twitter, but my favorite uses for Twitter are to find out about roadwork, local news, customer service, and praising services and products I like. How about you?

Favorite Twitter Uses? Read

Facebook - suggest fans

Turn Facebook Friends into Fans

It takes some effort to turn Facebook friends into fans, but it can be done. If you’ve been on Facebook for a while, you probably started with a (personal) profile and tried to friend as many people as possible. Then you realized that you need a business page because 1) business pages are public and

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