As I wrote last week, you could waste a lot of time online if you’re not paying attention.
Let’s look at this subject a little closer so that we’re not just looking at where you’re wasting time, but at how you’re harming your art career goals.
My friend, Cynthia, calls them content crimes. Nobody is going to throw you in jail for committing these transgressions, but you might check yourself into rehab when you decide to do something about it.
Here are the top 4 content crimes you might be committing.
Content Crime #1: You’re inconsistent.
You sent a newsletter for a few months and then nothing. Nada. The big zippo.
You tried blogging for a while … um … whenever you felt like it.
You heard that artists were selling art from Facebook, so you built a business page and put a few pictures up. It’s just not working for me, you claimed. Waste of time.
If you are truly excited about your art, you’ll share it repeatedly, even if you think nobody is listening, because you believe in yourself. You don’t give up.
If you do give up, I’m led to believe …
Content Crime #2: You’re not 'all in.' You’re not committed.
I believe that either you’re an artist or you’re not. You’re not “sort of” an artist. [Tweet this]
When you’re “sort of” anything, it’s hard to inspire people with your teaching or your art. It’s nearly impossible to inspire others when you’re not inspired yourself.
We don’t follow “sort of” anyone. We follow people who enrich our lives and who give us something that no one else has offered.
We buy art from artists who are 100% committed. We aren’t buying just the art. We’re buying a piece of the artist.
People can tell when you’re not all in.
Decide: Are you all in? How does this manifest in how you show up in the world?
Content Crime #3: You don’t post about your art enough.
Maybe it’s just because of my line of work, but it drives me batty when I go to an artist’s social media site and never see their art. Or I click on their blog button and have to scroll to see their art.
You’re an artist. Share your art!
There are many aspects to sharing your art, from the work in progress to the finished piece to the installation or use of it.
If you’re not “sort of” an artist and are making art almost every day, you should have more than enough content to photograph, to video, and to write about.
Content Crime #4: You’re ignoring your list.
Social media is easy and, you think, unobtrusive. It’s pretty safe. So you post there and hope people find you..
Meanwhile, the people who have gone out of their way to give you their email address are waiting … and waiting. That list is growing cold and forgetting about you.
The people who have bought art from you and who have signed up to receive your messages and postcards expect to hear from you.
They signed up because they want to hear from you.
You’re relying too much on social media and not sending love to the people who have asked to receive it.