At last week’s Social Sharing Savvy training sessions, I received numerous questions along these lines:
“How can I get more subscribers/followers/fans?”
Watch the language you use and the energy around it. In particular, I’m worried about using the g-word: get.
“Get” could mean anything. It could mean that you buy a list or sleazily grab email addresses from people who didn’t ask to hear from you.
To my ears, getting sounds greedy and aggressive.
With get, the emphasis seems to be on quantity rather than quality.
It sounds like you’re only interested in the marketing numbers when you should be far more interested in connecting with people who, in turn, want to connect with your art.
You don’t just want numbers. You want the right individuals to add up to those numbers.
Stop looking for shortcuts. Start doing the hard (and much more interesting) work of caring about people and connecting with them authentically.
Instead of getting, focus on attracting.
3 Steps to Attracting People to Your List of Followers
1. Care about the people who respond to your art and to your content.
Recognize them, engage them, and remember them.
Love them. Honor them.
They’re more than numbers. They’re living, breathing human beings with big hearts and souls.
When you care about people, you can ask them if they’d like to receive your emails or follow you.
2. Create content that is of value rather than just a bunch of noise and extra emails.
Don’t send emails or post social media updates because you have to. Do it because you want to deepen your relationship with your followers.
Once you commit to this approach, your content will improve and you’ll be more enthusiastic about sharing.
Focus your content on your art if you want people to connect with you as an artist.
The reason people follow you is because of the work you do in the world. Don’t keep it from them. [Tweet this]
3. Repeat often.
Care, create content, care more, and create more content. Consistency is key.
If you really care about the people who love your art, you won’t take action only when you want something from them.
You’ll keep reaching out. You’ll keep caring.
Doing the above earns you the right to ask people to attend your opening, buy your art, or sign up for your class.
This process isn’t a quick fix, but doing it shows your commitment. It proves to people that you’re in it for the long term – not for simply gathering numbers.