As I mention in today’s Art Marketing Action newsletter, building your own mailing list beats purchasing one any day. To do so–to do it right so that it can grow with your needs–you need good software.
The software below was designed specifically for artists' special needs. Unfortunately, I can’t recommend one of these over the others. Artists seem to be all over the map as to their preferences. However, I can tell you that not all are available for Macs, so Mac users will have fewer choices.
You want software that can store all of your inventory as well as your buyers and network. Think about what else you need for it to do, like print mailing labels and export data and . . .
Amazingly, most of these are unattractive. I don’t know who they thought they were making them for, but they’re not visually appealing. I have used FileMaker since my early days in the museum. You can make it look however you like, but it requires a lot of setting up whereas the others come ready to use.