John T. Unger wrote . . .
I’ve been meaning to write for a while to tell you about a good, inexpensive promotion I discovered lately: The ubiquitous red, white and blue "Open" flag!
Simple, I know, but I put one on either side of the studio this summer and drop-in traffic has probably increased 500%. I don’t really have a gallery space at my studio (it’s more of a working studio) but there’s usually work on display in the yard until it goes to galleries or sells online. Since buying the flags, I’ve sold twice as many of my fire bowls out of the yard. Not bad for a $15 investment! I think this would work for pretty much any artist who has at least some display space available.
This is such a simple thing, yet often forgotten. John’s flag is more than an eye-catcher, it is an invitation. Sometimes, that’s all we need.
