Service businesses are giving away all kinds of free reports when you sign up for their newsletters.
I give away a free download titled “Rock Your Art Career: 23 Actions for Big Progress” when you sign up for the Art Biz Insider Newsletter.
But you, the artist? It's harder for you to think of something to give away that would 1) be of value to your subscribers and 2) cost you next to nothing.
I have the answer. At least it's the seed of an idea. It's up to you to make it brilliant. It's up to you to delight your subscribers.
Create a Greeting Card Service for Your Subscribers
Imagine this pitch on your website or blog.
Sign up for my monthly newsletter and I will send a handwritten greeting card on your behalf to anyone in the world. Choose from 3 designs and customize your message with up to 50 words.
Get Your Note Cards Made
If you're going to do this, you need a stash of note cards on hand. They should have your best art on the front and a full credit line under the image or on the back.
Be sure to include your website URL, blog URL, and social media info. You never know how people will want to connect.
Create a Sign-Up Form
After subscribers sign up for your newsletter, they'll need to let you know where to send a greeting card on their behalf. This is a lot easier for you to handle if you create an online form rather than relying on back-and-forth email messages.
Create a custom form using a WordPress plugin or, my favorite, Wufoo. The form should have a place for the following three items:
- Recipient's name
- Recipients street address, city, state/province, postal code
- Personal message
Set the form to be emailed to you when someone fills it out and get ready to start sending those greeting cards.
Reap the Rewards
If you received 10 new subscribers a week, that's a lot of greetings to send out into the world. But I can't think of a better way to spend your time.
If you're sending 10 a week, that means you'll have 520 additional subscribers in year! That's 1040 new eyeballs for your art.
You'll be making 520 new subscribers very happy and you'll delight the 520 people — the recipients of your cards — who don't yet know you.
And you thought you had nothing to give.