I spent last week with 2100 other Infusionsoft software enthusiasts in Scottsdale, Arizona at Infusioncon 2013.
In no particular order, here are some things I learned that I thought might be useful to you.
From Jay Baer, author of The Now Revolution and the forthcoming Youtility . . .
- When marketing onine, we're no longer competing against just others in our same market. We're competing against everyone – business and personal – all in the same space. No one can be that amazing, so we should focus on being useful.
- Search engines are less useful than they used to be. We now use Yelp, Angie, Siri, and Facebook.
- In 2010, people needed 5.3 sources of information before making a buying decision. In 2011, they needed 10.4 pieces of information. (source: Google's Zero Moment of Truth)
From Preston Stapley of Infusionsoft team . . . Customers leave because they are indifferent. They are indifferent because:
- They haven't heard from you.
- You haven't provided additional customer service.
- You haven't provided value recently. (The emphasis on recency was a theme throughout several of the sessions.)
From Ryan Deiss, CEO of the Idea Incubator . . .
- People expect images in email to be clickable. They will always try to click on an image or graphic.
- 20% of Web traffic is from phones and tablets. Are your sites optimized for mobile?
- The subject line is to get people to open the email. The email is to get people to click through. The sales page is for the sale. Don't confuse these.
How To Get The Most From A Workshop Or Convention
I came home with lots of notes full of actionable steps, which can be overwhelming. So I first reviewed all of those notes.
I highlighted the things I wanted to take action on and highlighted others that I think are fodder for posts.
I am now prioritizing the actions, but I made a point of taking immediate action on a single thing – and it was a BIG thing. This is important because it proves my commitment to implementing what I've learned and, therefore, increases the value of my investment of time and money.
What do you think about any of this?