I spent last week with 2100 other Infusionsoft software enthusiasts in Scottsdale, Arizona at Infusioncon 2013.
In no particular order, here are some things I learned that I thought might be useful to you.
From Jay Baer, author of The Now Revolution and the forthcoming Youtility . . .
- When marketing onine, we're no longer competing against just others in our same market. We're competing against everyone – business and personal – all in the same space. No one can be that amazing, so we should focus on being useful.
- Search engines are less useful than they used to be. We now use Yelp, Angie, Siri, and Facebook.
- In 2010, people needed 5.3 sources of information before making a buying decision. In 2011, they needed 10.4 pieces of information. (source: Google's Zero Moment of Truth)
From Preston Stapley of Infusionsoft team . . . Customers leave because they are indifferent. They are indifferent because:
- They haven't heard from you.
- You haven't provided additional customer service.
- You haven't provided value recently. (The emphasis on recency was a theme throughout several of the sessions.)
From Ryan Deiss, CEO of the Idea Incubator . . .
- People expect images in email to be clickable. They will always try to click on an image or graphic.
- 20% of Web traffic is from phones and tablets. Are your sites optimized for mobile?
- The subject line is to get people to open the email. The email is to get people to click through. The sales page is for the sale. Don't confuse these.
How To Get The Most From A Workshop Or Convention
I came home with lots of notes full of actionable steps, which can be overwhelming. So I first reviewed all of those notes.
I highlighted the things I wanted to take action on and highlighted others that I think are fodder for posts.
I am now prioritizing the actions, but I made a point of taking immediate action on a single thing – and it was a BIG thing. This is important because it proves my commitment to implementing what I've learned and, therefore, increases the value of my investment of time and money.
What do you think about any of this?
8 thoughts on “Valuable Business Lessons From Infusioncon”
Thank you so much. Oh, the clickable photo! I expect every photo to be clickable but I am sure that not all of my own online images are. This is important. It is astonishing to me that when I put together my own materials and online content I always forget my own habits as a reader/viewer. Thank you for the useful list.
Amantha: Remember he’s really talking about clickable images in email here.
I also didn’t think to make photos clickable in my emails. I’ll make sure and do that! Thanks for posting this valuable information, Alyson – I look forward to reading about what advice sticks with you in the long term.
Your reminder about making the subject line of the email stand out makes complete sense! I notice myself only opening emails with a clever or tantalizing idea or question, which makes me want to open it and FIND OUT MORE! Thanks for this tip among the others!
Cathy: And be sure that it matches the content of the message (anti-spam law). You can still be clever and comply.
Clickable photos are good, but for those reading your email on their smartphone, it’s even more important that they can read your message as plain text. When I am traveling, I sometimes get urgent vendor emails that are completely jumbled and unreadable on my smartphone. I see all the html commands and can’t find the real message in the chaos or even the email or phone number to call to find out more.
In addition, when you have a clickable image, make sure you also provide a link that will be visible to those who aren’t getting images in their email. For a while, Copyblogger was sending its blog posts with the click-through link only on an image. That meant people reading the email as plain text couldn’t click to read the whole blog post.
So this is interesting, Marcia. If I have an image that doesn’t need to be enlarged (like those in this post), I don’t have them clickable. But you’re saying (duh) that I should have the image click through to the post itself so that it’s clickable in an email. What an insight!
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