Teaching art workshops for artist organizations and venues can contribute significantly to your art income. But you can dramatically increase your bottom line when you organize those workshops yourself.
Of course, creating and running your own workshops presents challenges that you don’t have when groups and individuals hire you. If you earn money from teaching, or if you’d like to, this episode of the Art Biz Podcast is for you.
In this episode, I talk with Lorraine Glessner talk about how she makes a living as an artist and an instructor and why she views her retreats as “collaborative teaching ventures.”
Music by Wildermiss
I wasn’t only teaching, but
collaborating and sharing with fellow students.
Here are a few things that came up during our conversation.
- How Lorraine began teaching against her will and better judgment.
- The steps Lorraine took to transition from assistant professor to running her own art workshops, and why she did it.
- The role that teaching plays in Lorraine’s art and why it’s critical that she continues to teach.
- Why Lorraine thinks of teaching as sharing and as a collaboration.
- How her retreats are different from workshops–what the experience is like.
- How she finds venues for teaching.
- The pros and cons of doing workshops for hire v. organizing her own.
- Lorraine’s ideal workshop schedule for a year.
- What the calendar for promoting the workshops looks like, and why she sometimes doesn’t have complete control over that calendar.
- The process for booking workshops and how far in advance she starts that.
- The tools she uses to stay organized for her workshops.
- The percentage of her income that is attributed to teaching.
- How Lorraine balances a committed studio practice with a demanding teaching schedule.
- Where the best connections and sharing occur during her retreats.
About My Guest
Lorraine Glessner’s love of surface, pattern, mark-making, image and landscape has led her to combine disparate materials and processes such as silk, wood, wax, pyrography, rust, paper, and more in her work. Lorraine is a former Assistant Professor at Tyler School of Art, Temple University, artist mentor, workshop instructor and an award-winning artist.
She holds an MFA from the Tyler School of Art, Temple University, a BS from Philadelphia University, and an AAS in Computer Graphics from Moore College of Art & Design. She has a diverse art background with skills that include painting, sculpture, graphic design, interior design, textile design, photography, and digital imaging.
Since 2016, Lorraine has evolved from an assistant professor of art to running her own workshops and retreats.
Music by Wildermiss
This episode is sponsored my signature business-building program, the year-long Art Career Success System.
Whether your goal is to increase your income, expand your venues, become more articulate about your work, enhance your online reputation, or nurture your audience, the Art Career Success System gives you what you need.
It’s called a system because the actions you take in the course are things that you will do repeatedly throughout your career. Your approach this year will be different from the approach you take next year or the year after. But when you follow the Art Career Success System, you can easily update it to reflect your changing needs.
Update from Lorraine on August 12, 2020
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