Your artist signature block is the text you add to the end of your individual emails, and it's a free marketing tool.
What to Include in Your Signature Block
Your signature block might contain a mixture of any, but not all!, of the following.
- Your full name (required)
I have a policy against answering emails that are unsigned, and I'm sure I'm not alone. If you don't care to tell me who you are, why in the world should I respond?
- A link to a compelling page on your website.
- Your location (You're sending email all over the world. Tell people where you're from!)
- Your phone number
- Your website address
- Select social media links
- A tagline about your art
- An upcoming event, such as a workshop or exhibition, you're promoting
How Much to Include
Err on the side of brevity. The fewer words, and the fewer links the better in your signature block.
No one has time to read your artist statement, bio, or life story.
I suggest no more than 2 links in an email. I use only 1 link per signature. No one has time to decide which link to click.
You can easily update your email signature block or create multiple options for different purposes. I've illustrated this post with the different versions that I use.
Using Images in Your Signature Block
Images in artist's email signature blocks are more common than they were when I first wrote about this. (You'll find a discussion about this topic on the comments from the original 2006 post.)
It can be quite nice to see the artist's work without having to click on a link.
If you decide to add an image to your signature, keep it to just one images. Remember that images arrive in inboxes as attachments that must be downloaded (automatically or manually, depending on how you've configured your email program). Not everyone is keen on getting attachments if they don’t know you.
You take a chance.
I happen to like them, but I’m highly artist-friendly (as you know!) and I love to see new work.
I advise you to select an image that is still available in order to help sell it.