The biggest lesson from last week’s Art Biz Makeover: Let go of control.
After several discussions with my guests, it was clear that few people were willing to bring others into their art businesses.
When someone asked me if I ever slept, I happily responded that I got 8 hours sleep the night before. Really. And I did it because I hired people that I trust to stuff the goodie bags, get the name badges together, staff the registration table, select the music, order the food, and put out fires.
I learned a long time ago that if I was going to build my business to be more profitable, I was going to have to trust others.
I have read plenty of books over the years about how to build a successful business. In the early days, one thing stood out that I knew was a struggle for me: Get reliable help.
Who me? I don’t need help! I can do this!
That was my initial response because I’m a recovering control freak and come from a family of DIYers. I also didn’t have extra money in the early days to spend on hiring employees or contract helpers.
I still don’t have extra money. Most people don’t.
Instead, I’ve made a decision to invest in my business by hiring help with bookkeeping, Web design, newsletter creation, graphic design, and the daily minutiae of keeping up with clients and students. I also invest in event planning, photography, videography, and, above all, excellent coaching.
Believe In Yourself
Investing in help for your business demonstrates that you believe in yourself and your dreams. It also means that you are able to work on the most important tasks that bring income into your business. These include making art and being the face of your marketing (networking, speaking, connecting online, and more).
You will never grow by trying to do it all yourself. I take that back. You’ll grow a little before you burn out and watch your business results hit a plateau.
Letting go and turning over responsibility for certain aspects of your art business doesn’t come easily to most people. It’s a practice.
No one will perform your tasks in the same manner that you do. And, you’ll be surprised that sometimes they do a better job than you would have done. You’ll learn from their insights, habits, and ways of looking at the world, which will result in a more sustainable business.
Let it go.
What was the first thing you learned to delegate in your business?