Lighting can make or break your art

I visited the Mobile Museum of Art today. Beautiful museum with a lovely view (and the glass windows to show it off).

I was impressed with their collection of contemporary craft. The installation was a little overwhelming (edit/curate!), but the many of the pieces were noteworthy. At the same time, a lot of them were in the shadows of bad lighting.

Good lighting can make your work even more dramatic than it really is. Bad lighting can cause people to wonder what the big deal is.

Learn how to light your work properly to avoid hot spots, deep shadows, and–especially for 3-D work– backlighting. The MMA had these amazing, complex lighting boxes behind the display vitrines, which should have showed off the beautiful glass. But because the lighting in front was so weak, many of the darker pieces were lost in the backlighting–not to mention the non-glass items that were in the back-lit cases. Sure, the backs of all of the pieces were well lit, but the details were lost in the shadows on the front of them (the only side we could really see!).

I'll try to find some decent resources on lighting for you, but if anyone has any, please leave them in the comments.

Share this post

Your mailing list is your #1 marketing asset.

Your Artist Mailing List report

A transcript with the 3 lists every artist should have + a 3-page assessment for understanding the health of your list. FREE with opt-in.

3 thoughts on “Lighting can make or break your art”

  1. Sounds sad that the glass wasn’t well shown. 🙁 I don’t have any source recommendations but my tip would be for art fairs – always pay for the extra lighting. Most organisers will offer extra lighting on the order form.

  2. I need some lighting advice. I am about to invest in some Pro Panels for showing my work at art fairs. Does anyone have some advice about what kind of lighting and where to get it? Any help is appreciated. Christine

  3. Alyson B. Stanfield

    Tina: Great tip. Christine: Yikes! I’m afraid no one will see your query here in the comments. Have you tried Googling it?

Leave a Comment

Your email address will not be published. Required fields are marked *

Scroll to Top

Your Artist Mailing List: Rethinking + Assessing

Get a transcript of episode 182 of The Art Biz (Rethinking Mailing Lists for Artists) followed by a 3-page worksheet to evaluate the overall health and usage of the 3 types of artist lists.

Where can we send it? 

To ensure delivery, please triple check your email address.

You’ll also receive my regular news for your art business.

Privacy + Terms

You're invited!

COMPLIMENTARY INFO/ORIENTATION SESSION FOR CULTIVATING CONNECTIONS (AND COLLECTORS)

  • More than 7 strategies for growing your list lists, and why 1 shines above all.
  • How to redirect your energy for better results.
  • How a gratitude practice can help you shift your mindset.

I’ll also give you a peek behind the scenes at our classes and community.

This event is coming up soon. Will you come?