What does your marketing mix look like?
In the Art Biz Incubator this month, members are working on the ideal “recipe” for marketing activities.
You can save yourself from overwhelm by doing the same – remembering, of course, that you can't do everything. You must pick and choose.
For the marketing tasks below:
- Confirm that it will or won't be part of your mix.
- Identify the task – describing its various components in detail.
- Decide on the frequency.
- Understand how you will measure effectiveness.
Networking in person
Images and video
Blogs and websites
Email newsletters and “blasts”
Writing articles for publication (I have a seminar coming up on this topic in December. Look for it!)
While you can do this on your own, there are benefits from working within a supportive group like the Art Biz Incubator.
Members receive feedback from other members who will also hold you accountable and you get your questions answered by me on live monthly calls. But you still have to do the work.
What's your marketing mix?