On my Facebook page, I asked fans what their biggest art-marketing concern is right now.
A theme developed.
Ishita: Lot of effort and spending but not enough returns……. Maybe I am not reaching the correct audience?! in other words my concern is how to reach the correct audience and at least cover my investment…….
David: I show pretty frequently (4-6 shows) over the course of the year. For me its finding the right audience for the work. I think the price points are fair. Even with all my research on galleries that show similar work and artists that work in the same conceptual/visual vein. The work just doesn't move.
John: finding my target customers? my work sells I just feel I'm not reaching the right people for my style?
Alex: Painting pictures to make money is self-defeating… but I seem to be spending a lot of money trying to get my work out there and no returns… crisis looming!
Surely these artists are correct in assuming that the right audience is key to more sales.
Do you just keep sending postcards, exhibiting your art, and emailing your list in hopes that it will one day pay off? Or is something more drastic – like “market research” – required?
Where/how do you find your right audience?
Or is it possible that some artists will never find the right audience for sales?
I'd love your feedback on this and hope to continue exploring the topic with solid answers.