I am lucky to interview people who have plenty of knowledge to help artists grow their businesses. Coincidentally, the three most recent interviews I’ve conducted have been related to social media.
While my clients might have focused on one part of the interviews, I had my own takeaways. Here are my big insights from each of these.
Artist Col Mitchell designed a 3-month experiment to test engagement and reach on her Facebook page.
Since Col is a member of the Art Biz Incubator, she agreed to share her findings with members.
I love that Col was deliberate about measuring results.
>>> Big Insight from the interview: I am inspired to try Facebook’s “Boost Post” option for select posts on my business page.
This seemed to make a difference for Col and I’ve been hearing good things about this option from others.
I want to be strategic about it, though. I don’t want to pay for just any post to be promoted. It has to have a lot of value for my page members and potential fans.
So here’s a bonus Big Insight that will become my first action: It would be beyond valuable to create a strategy for my Facebook business page.
A strategy would not only keep me sane when trying to decide what/how/when to update, but it would also help me track what works and what doesn’t.
When I asked arts advocate and social media expert Rebecca Coleman what she was most excited about these days, she said, “Instagram.” So that’s what we talked about in an interview for the Art Biz Incubator.
>>> Big Insight: Pinterest is for images that already exist on the Web, while Instagram is for putting new photos out there.
That sounds like a “Duh” moment, but it was a way that I hadn’t considered to distinguish two visual sites. Rebecca inspired me to get my account moving again.
Since our conversation I have posted about 25 more images to Instagram – sometimes simultaneously to Twitter or Facebook. This doesn’t sound like a lot, but it’s big progress considering there were 2 photos on my Instagram profile before we talked!
Above all, I was inspired by Beth’s enthusiasm about Pinterest and some of the statistics she shared with us.
>>> Big Insight: Pins with price tags get 36% more clicks than those without. That’s significant and surprising! People know you’re selling something, but they still click on it.
This is an excellent reason to make sure you pin images of your art with prices included and the complete credit line in the description.
What insights have you had about social media these days? What is working for you? What isn’t?