It's fun to pin to Pinterest! It's fun to post images of your art to Facebook and get instant likes and comments.
But, STOP! As a smart art businessperson, you understand that immediate gratification isn't as important as long-term benefits.
Before you post your images anywhere else, they should be on your website or blog.
I'm not talking about “in progress” images. Those are fine to go ahead and share on social media. I'm talking about the images you want everyone to see and remember you by.
Why not post to social media first?
The primary reason you use social media for your art business is to drive traffic back to you.
If you're leaving all of your goodies on the social media sites, you're giving them the traffic rather than benefiting from all of your hard work.
Use this simple, 2-step process that will pay off in the long run:
- Post images to your site.
- Link to images on your site from various social media platforms.
It's really that simple.
Be strong! Take a little extra time to get this marketing step right and your traffic will skyrocket.