A few weeks ago I had a sale of my audio products. I didn’t discount the products themselves. Instead, I bundled them together and added bonuses. If you’re open to creative solutions for selling your art, consider having a bundle sale instead of a discount sale of your products.
Bundling To Increase Your Income Read
Product is a slippery word for many artists to embrace. Deep Thought Thursday: Is art a product? Is your art a product? If not, how is it different from a product?
Even if your sales are good, have you taken time to evaluate your expenses? You may be surprised to learn that venues where you have decent sales don’t necessarily increase your income.
What Is Your Art Business Costing You? Read
The year is half over. Are you halfway through accomplishing your intentions for 2012? Don’t sweat it if you’re not. There’s still time! Just start over. Right here, right now. Let July be a fresh start for you. Let’s talk income goals since this is a business blog.
Restart Your Intentions for 2012 Read
Deep Thought Thursday. There are 2 artists. One is consistently selling more work. What are the 3 primary factors that lead to this artist’s work selling better than the other artist’s?
Why Does One Artist Sell Better Than Another? Read
When someone purchases your artwork, they are obtaining a piece of your creativity, a connection to your talent and vision. By interacting with your audience, you share your creative spirit and set up a memorable connection.
Mana Is the Magic Behind Selling Your Art Read
Artist X has sold 45 original works of art over the past five or six years – on her own – without participating in art festivals. She breaks down the 16 different ways those 45 paintings found new homes.
16 Non-Gallery Sales Avenues from 1 Artist Read
At one of my fall workshops, a woman said to me, “You know . . . you haven’t used the word ‘customer’ once.” She wondered aloud why I hadn’t used that word. She was surprised it wasn’t in my workshop vocabulary.
You Say Customer, I Say Collector Read
How important are sales to you?
How important are sales for your self-esteem?
How do you keep going when your art isn’t selling?
The Relevance of Sales < Deep Thought Thursday Read
Brennen McElhaney recently asked fans on Facebook to tell him which images they preferred for greeting cards. This got me thinking. Do some images/styles/colors sell better as greeting cards than others?
Selecting Images for Greeting Cards Read
Get a transcript of episode 182 of The Art Biz (Rethinking Mailing Lists for Artists) followed by a 3-page worksheet to evaluate the overall health and usage of the 3 types of artist lists.
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