Change is good. Change keeps our blood pumping and mind churning.
Change helps us innovate and become better leaders.
This is easy for me to say because I love change. You've probably heard my announcements that my series of 3 classes ends with the Get Organized class, a new website is in the works, and my Shameless Self-Promotion workshops will be put to rest after Nashville in March of 2013.
Why all of the changes? GROWTH!
This is how the Universe works, too. Leaves changing colors, seasons changing, temperatures changing and, this past weekend, time changing. Nothing stands still.
Still, I understand that change can be debilitating for many people.
If you are open to change, there are two criteria I advise you to use when deciding whether change is necessary.
1. You Aren’t Growing
Some people will tell you that work shouldn’t be too much of a strain, — that it should be effortless. I disagree. I think growth only happens when we stretch.
If something has become too easy for you, ask yourself if it’s time for a change.
Every week I struggle to make the Art Biz Insider newsletter and Art Biz Blog posts valuable to you. These have never been easy! But I continue to grow through the process of listening to you, researching, writing, and interacting about the topics.
If you’ve been doing the same thing in your studio or marketing the same way for as long as you can remember, it’s probably time for change.
Change makes us a little (or a lot!) uncomfortable, which usually means that growth is ahead.
2. You Aren’t Seeing Results
If you have been doing a task consistently over time and you aren’t seeing the desired results, it’s time to change!
If you aren’t gaining subscribers and comments on your blog, you need to shake things up. Change the time of day you’re publishing, the frequency, the day of the week, the titles of your posts, the content, and/or the size of images. Experiment!
If social media platforms suck all of the energy out of you and leave nothing for your art or business, stop the madness. Reconsider your use of social media sites with the possibility that they might not be your best marketing tools.
If you aren’t selling as much art as you’d like, you have to consider changing your entire marketing strategy:
Are you showing at the right venues?
Does your festival booth design say “Come on in!” or “Stay back!”?
Are you networking in the right places and with the right people?
Is your pricing out of whack?
Are you regularly staying in touch with contacts?
Are you following up and following through?
Does your promotional sequence need tweaking?
Are you throwing ideas out there without a plan to be consistent and strategic?
What is it time to change in your art business?