Are we blogging just because it’s cool? I responded to that question more than 3 years ago on this blog. Since then, I think I have come to appreciate the value of blogging even more. I figure it’s worth an update.
I think artist blogs are terrific–IF they're done right. This means a commitment to posting, linking, responding to comments, etc. This is what we teach in the Blog Triage class (which coincidentally begins tomorrow).
Blogging isn't for everyone, but here are four reasons to have and maintain a blog about your art.
1. Blogs allow you to interact with your fans.
You’re not just talking AT your readers on your blog. You’re starting a conversation the minute you post and open your blog up to comments. You respond to comments and let them know that someone is listening. In short, blogging makes you new friends and . . . the more people you know, the more people there are to buy your art.
2. Blogs bring a little more lovin’ from the search engines.
Search engines love blogs because blogs have (or should have) fresh content regularly. This doesn’t mean that you can start a blog and it will take off immediately. It means that steady posting and building your readership will put you in better favor with search engines than if you maintained a static website. (It’s really not as simple as this, but this is a start. I would say linking and commenting are also important.)
3. Blogging can help you grow as an artist.
You learn a lot about your art and your goals as an artist when you blog and interact with people. Almost every artist who blogs regularly has shared with me that this is their #1 reason for blogging. It may not have been their most important reason for starting a blog, but it’s a big incentive to keep it up. Listen to my interview with artist Margret Short about what blogging did for her.
4. Blogging can make you an expert.
If you post lots of how-to content, demonstrations, and videos, you can quickly become known as an expert in your field. This is particularly valuable if you who want to lead workshops or have your own radio show.
Tomorrow: Why Artists Shouldn’t Have Blogs