Blogging can give your art career a big boost. It can help you become more articulate about your art, build relationships with fans and future collectors, and give you favor with search engines.
But blogging isn’t for every artist. Yesterday I wrote why artists should have blogs. Today, I’m going to let some of you off the hook.
You shouldn’t blog about your art . . .
If your only reason for starting a blog is because someone (me?) told you that you had to have one.
If you’re not going to keep it up. If you're not going to post two or three times a week, you might as well stick to a static website and update your news page.
If you have a bad attitude or think about it as “just one more thing I have to do.” Don't ever enter into any new venture with a bad attitude. It will end up being a waste of your time.
If you don’t care about connecting with your fans and potential fans. If you don’t want to respond to people who are asking you about your art or if you find questions annoying, skip the blog.
If you don’t want to post a lot of images of your art. If you're afraid of your images getting stolen or used improperly, a blog isn't for you.
If you’re uninterested in exploring a deeper meaning of your art. As I've said previously, blogging can help you connect–through words–with your art. It will help you better articulate your work, but only if you want to go there.
If you’re just fine where you are. If you are lucky enough to have plenty of sales, friends, and opportunities, you probably don't need a blog because it would just bring you more of all those things. It's okay to be happy with where you are right now! But maybe think about the future, too. Will you be bummed if, in six months, things slow down for you and you still haven't started your blog?
Coming up: Blogging for Art Collectors