It’s easy to assume that success for artists just happens—that a few lucky breaks or viral moments are all it takes. But James Corwin’s thriving wildlife art business tells a very different story—one built on intention, adaptability, and a deep respect for both art and business.
In this episode of The Art Biz, James shares how he deliberately built multiple income streams around his original paintings—starting with prints and note cards, expanding into commissions, and eventually opening his own gallery where he now represents other artists. Every step was part of a broader strategy to create a sustainable art business that could support the life he wanted.
But James isn’t chasing growth for growth’s sake. After experimenting with a second gallery and scaling his team, he realized that focus—not expansion—was his most valuable asset. These days, he spends most of his time at the easel, supported by a structure that allows his business to thrive without pulling him away from what matters most.
You’ll hear James talk about:
- how he found and refined his niche,
- the systems behind his successful print business,
- what he’s learned from expensive failures, and
- how he builds lasting connections with collectors—whom he considers family.
If you’re feeling pulled in too many directions or unsure how to grow with intention, James’s story will help you think differently about what’s possible.
His grounded, practical approach to business is a refreshing counter to hustle culture—and a great reminder that building a business you love takes more than talent. It takes strategy, structure, and heart.
Listen
Think about one collector, buyer, or supporter that you could reconnect with today. Don’t worry about “the” one. They’re all worthy.
Send a quick message, a handwritten note, or yes, even make a call.
James Corwin Quotes
“All of it was built—intentionally—around my original artwork.”
“My most valuable time is spent at the easel creating new artwork.”
“I’ve tried all sorts of different things over my career, but I’ve learned not to grow for the sake of growing.”
“I’ve lost a lot of money, but the pain isn’t as high now because I know how to move through it.”
“I sacrificed painting time to build out these other parts of the business—then hired a team to take them over.”
“People don’t just buy the artwork—they buy the artist. That’s why branding matters so much.”
“If someone places an order, I try to call them within the hour. People are shocked—and grateful—to hear from the artist.”
“I love helping emerging artists grow their presence. It’s something I wish I’d had more of when I was starting out.”
Related Episodes
The artists in these episodes discuss their multiple income streams.
About James Corwin
James Corwin has two goals as an artist. The first is to elicit an emotion from the viewer; to draw them in and share an intimate moment with the story unfolding inside the painting. And the second is to bring the beauty of nature to the viewer, created as a reflection of how he sees the world and to preserve its fragility by giving back.
Represented by galleries nationwide, including his own Corwin Galleries, James is quickly becoming the preeminent wildlife artist of our time. His work is purchased nationally and internationally through both private and corporate collections.
He currently resides in Missoula, MT.
Follow James on Instagram: @jamescorwin
