I just finished writing next Monday’s Art Marketing Action newsletter and realized I hadn’t given you the #1 tip for writing press releases so that your audience can find you. It’s this:
Write a press release that is rich in keywords and key phrases. It’s no different than using keywords on your Web site and blog (over and over again!). Some can be more general so that a lot of people would be searching for the term.
- Colorado artist
- Denver abstract painter
- Colorado public art commissions
- Rocky Mountain paintings
Others should be more specific. Yes, fewer people will be searching for the term, but you have less competition in the search engines.
- Maroon Bells photographs
- Grand Mesa paintings
- [your name!] art
- Rocky Mountain wildlife sculpture
Flummoxed? Check out your keyword phrases at Wordtracker (use the Free Trial just to see how it works).
Note: While I still prefer the terminology “news release” over “press release” I believe most people probably still search for “press release.” Notice that I have used “press release” in a number of these posts. It’s no accident.