Alyson Stanfield

Anna Afshar watercolor

The Art Biz ep. 167: How to Have a Sale of Your Art and Feel Good About It

Discounting your original work might be unpalatable, but there are reasons for doing so, including the fact that unsold work is taking up space and energy. (Promotion might be a better word than sale.)

In this episode and article, I discuss the psychology and process around having a sale of your art or any products 6 options for structuring it and 3 mistakes you don’t want to make.

The Art Biz ep. 167: How to Have a Sale of Your Art and Feel Good About It Read

Bri Larson

The Art Biz ep. 166: Raising Prices on Your Art, Valuing Community, and Balancing Motherhood with Bri Larson

Bri and I started exploring the topic of why she raised her prices significantly, and it soon became clear that seeing herself as a new mother and role model for her daughter contributed to that decision.

We discuss how she leans on her artist community, structuring her days into pockets of time around her baby’s schedule, and how she overcame the mindset that her art needed to be affordable.

The Art Biz ep. 166: Raising Prices on Your Art, Valuing Community, and Balancing Motherhood with Bri Larson Read

Senga Nengudi speaking

Delight Someone (Everyone)

Of course your art will delight some people immediately upon introducing yourself. But how can you take an extra step to see that they’re also delighted by you as a person?

In order to delight someone, there must be an element of surprise. It’s a gift that seeks nothing in return but the light in recipients’ eyes.

Delight Someone (Everyone) Read

Jessica Burko encaustic and found drawers

The Art Biz ep. 165: How to Feel Like a Successful Artist

No two artists have the same path to success—or even define success in the same way.

In order to feel successful, break down your success into smaller increments that are achievable, stay tuned in to you life circumstances, embrace failures that allow you to course correct toward a direction that’s more aligned with who you are now, and celebrate—even for a brief moment—your accomplishments, regardless of how big or small.

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Sally Hirst

The Art Biz ep. 164: Maintaining Your Studio Practice with a Busy Teaching Schedule with Sally Hirst

Sally Hirst was born to teach, and she was also born an artist. Like most of us, she adapted to the new reality that she was faced with at the beginning of the pandemic.

Sally and I discuss her income sources before and after Covid, the skills she had to acquire to teach online, how she attracts new students, and how she manages to maintain her studio practice with her busy teaching schedule.

The Art Biz ep. 164: Maintaining Your Studio Practice with a Busy Teaching Schedule with Sally Hirst Read

Artist and instructor Adele Sypesteyn

The Art Biz ep. 163: Leaving Gallery Representation to Reach More Art Buyers with Adele Sypesteyn (remix)

Have you ever been so focused on a goal you thought was right for you that you missed opportunities that might have been better?

You just knew that this one direction was the path you needed to take. And you might have ignored that it wasn’t working or didn’t feel like the right fit. Adele Sypesteyn discusses adjustments she has made to her art business over the years.

The Art Biz ep. 163: Leaving Gallery Representation to Reach More Art Buyers with Adele Sypesteyn (remix) Read

Artist Kelly Pelfrey on The Art Biz

The Art Biz ep. 162: She Knows Exactly How Much Her Art Income Will be Every Month with Kelly Pelfrey

Kelly Pelfrey’s goal in 2020 was to replace her $50,000 teaching salary, but she quadrupled that. Her income has allowed her husband to leave his job to focus on his doctorate, feel comfortable about taking maternity leave, and save for college for her children.

In this episode of The Art Biz, Kelly shares her income sources, which are dominated by sales of commissions, followed distantly by releases of small paintings.

The Art Biz ep. 162: She Knows Exactly How Much Her Art Income Will be Every Month with Kelly Pelfrey Read

The Art Biz ep. 161: My Money Odyssey and the Evolution of Art Biz Success

I’ve always thought that my money story was pretty boring. As it turns out, I have some good (and funny) stories around my encounters with money throughout the decades. They involve balancing checkbooks, collecting for charities, perfect accounting scores, starting a business with too little money, and the creation of the income accelerator for artists.

This is from Parker Stevenson’s interview with me on The Bottom Line by Evolved Finance podcast.

The Art Biz ep. 161: My Money Odyssey and the Evolution of Art Biz Success Read

Heather Beardsley

The Art Biz ep. 160: Overcoming Anxiety about Making Art World Connections with Heather Beardsley

Heather Beardsley has managed to transform her social anxiety into opportunities—realizing that real growth could only happen when she overcame the urge to play it safe by sticking to open calls for entry.

Heather has learned to navigate the art world with intention, which has led to her current solo show at the Chrysler Museum of Art. We discuss funding, being prepared for opportunities, and building authentic relationships.

The Art Biz ep. 160: Overcoming Anxiety about Making Art World Connections with Heather Beardsley Read

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