11 Artist Videos to Whet Your Appetite Plus 1 Bonus
Your photos aren’t reaching as far as they used to on Facebook. A number of marketing experts have recently pointed out that photos are the least likely to reach their audience on Facebook. Even links and plain status updates (sans links/photos) get more organic reach than photos. What is working? Video! On average, videos are seen by 135% more people than photos. And it’s not just on Facebook. Engaging videos can be a boon for
A Creative Idea for Unloading Earlier Art
There’s too much art hiding in studios, basements, and garages. If you have a problem with overflowing inventory, especially a lot of earlier art that you aren’t excited about showing, how about finding new homes for that work? At the same time, you’ll create room for new art, support a good cause, and earn income. Organize a Fundraiser Yep, I’m talking about a fundraiser. Now before you cut me off because you think I’m going
Revitalize Old Content On Your Blog
This blog is more than ten years old. Blogs were different in 2004 before social media took off. In the early years, I posted a lot of little snippets before Facebook and Twitter were the place for these. That means there’s a lot of crap on my blog. (I won’t link to it here because it’s going away, as you’ll see.) If you’ve had a blog for a while, you might be faced with the same
Art Critics Really Said This
Last week I sat in the audience and listened to husband-and-wife art critics Roberta Smith (New York Times) and Jerry Saltz (New York Magazine). They were in town at the invitation of Denver’s Clyfford Still Museum. (The photo here was taken from my seat.) What struck me most was not just how much art they see (a ton), but the wide variety of art that interests them. They go to show after show after show,
Why That Prospect Didn’t Buy Your Art
You know the type. She attends your show and tells you what a wonderful artist you are. This makes you feel good. You’re happy for people to connect with your work this way. She comes to the next opening and gushes in a way that makes you blush. She raves repeatedly about your art. I love your work! she says. Yet, she never buys. She’s implying, I love your art, but it’s not for me.
How to Use Facebook Interest Lists for Your Art Business
January 2017 update: Darn Facebook! They have removed this feature. Here’s an alternative. Doesn’t it just get your goat that Facebook is keeping your business page posts from your fans? Doesn’t it drive you batty that you don’t see posts from your favorite businesses in your feed anymore? The reason for both of these is that Facebook thinks businesses should pay for exposure. I get that: Facebook is trying to run a business. I’ve ponied
