You’re probably familiar with this quote: “Insanity is doing the same thing over and over again and expecting different results.” If the quote is true, are you nuts? Have you been promoting your art the same way for years and expecting improved results?
Are you neglecting real mail (a.k.a. “snail mail”) as part of your marketing strategy? We’ve been so spoiled by the immediacy and low cost of email that many of us have forgotten about the advantages of real mail. In the season of holiday cards, gifts, and Christmas letters, let’s remember why it’s still valuable to your art business to use the post office.
The 3 Ds of Real Mail Marketing Read
How’d you like to save time writing and updating your sites? It’s easy! Make your content “evergreen.” Evergreen content is up-to-date whether it’s consumed now, next month, or three years into the future.
Save Time With Evergreen Content Read
A few weeks ago I wrote about what should go into a catalog of your art. (Be sure to read the comments for catalog tips from readers.) Now I want to talk about what to do with a catalog you’ve created.
Where to Distribute Catalogs of Your Art Read
Catalogs document an exhibit or body of work, and they are a record of your career at a moment in time. Consider creating an electronic or printed catalog to utilize as marketing pieces of your work. Here is a list of key features to include in your catalog.
Peek Inside a Catalog of Your Art Read
This is the most fun, most useful, most versatile postcard I’ve ever created. And I’m tipping my hand because it’s possible you might see one of these in your mailbox. Still, it’s valuable enough that I don’t think I can keep it from you any longer.
The Most Versatile Postcard You'll Ever Create Read
Three words that can revolutionize artist newsletters: Focus! Focus! Focus! The mission of your newsletter should be to engage people and to forge a stronger connection between readers and your art.
Why Most Artist Newsletters Stink (and What To Do About It) Read
The value of face-to-face marketing is being drowned out by the cacophony of online marketing advice. I am just as guilty as the next advice-giver, but I’m going to start reminding you more frequently not only to get out of the studio but also to get out from behind your computer and meet real live people.
I recently returned from two days in the mountains for the Colorado Creative Industries (CCI) Summit.
By conference standards, this wasn’t a big one, but it was sold out. Two-hundred creatives under one roof helped each other solve problems, made connections, and exchanged business cards.
We dined together and, in the evening, walked from gallery to gallery like a clan of trick-or-treaters.
It was electric! And it’s not an experience you can duplicate online.
As someone who spends most of her time in front of her computer, I must remind myself what is required of face-to-face networking every time I venture out. Thought I’d share some observations with you.
5 Essentials for Face-to-Face Networking for Artists Read
Did you send a holiday greeting that is posted in a public space online? Leave a link to your greeting in a comment with some words that will entice us to visit and take a look.
Get a Free Link by Giving Us a Peek at Your Holiday Greeting Read
Are you announcing, inviting, or commanding? Sometimes announcements are all that is needed – there’s nothing to invite people to. But if you want people to show up, let them know you value their attendance. Invite, don’t command.
If You Want People to Attend Read
COMPLIMENTARY INFO/ORIENTATION SESSION FOR CULTIVATING CONNECTIONS (AND COLLECTORS)
I’ll also give you a peek behind the scenes at our classes and community.
This event is coming up soon. Will you come?
