Marketing Material and Resources

You’d think that a lot of artists would be creating and sending e-cards. It’s a suggestion that I’ve made and one of my readers wants to know how to go about doing it. Darned if I know. I’m just the idea-generator. 🙂 I found some e-postcards on Claudine Hellmuth’s site. Anyone out there making their […]

Since we’re talking about photos this week, here’s a note from Pat Velte, my Web guru. I thought it might be helpful for some of your artists to know they can edit their images online at Picnik, a great site that’s free. There’s no need for any software and they can crop, resize (yes, image

Harriete Estel Berman gave me the idea for today’s Art Marketing Action newsletter about snapping action shots for your Web site. There are some terrific shots on Harriete’s site. Be sure to click on all of the pictures of her studio (non-action shots). It’s just fun to see what she has in there. These aren’t

My client, Ellen Soffer, recently attended an event where she was going to meet a lot of people. What to give them, she wondered? I encouraged her to do a “one sheet.” I don’t believe I’ve heard this term used when discussing the components of artist marketing materials, but “one sheets” are used often by

I wanted to share with you a lesson I learned at the Post Office the other day in hopes that it might help those of you who are in the same boat as I. I’ve been using these same labels on my envelopes for 5 years or more. Suddenly, they’re no longer acceptable in a

I’m a huge fan of Maruca handmade purses. I just love the tag I found in my latest purchase, which I don’t recall seeing before. First, the front (SOHO–the “name” of this style): Then, the back (click to read the clever copy):

Deanna Wood shares a sneak peek at her well-designed, extremely professional presentation folders–with their contents–for two upcoming/proposed exhibits. Take a look: Waxy Buildup (which also has its own Waxy Buildup blog!) Beyond the Scrapbook Image (c) Deanna Wood.