Networking

What to do when . . .

In today’s Art Marketing Action newsletter, I discuss the ways in which some people approach (or don’t approach, fear, are perplexed by) art. I’d like to offer some ideas for what to do after you’ve armed yourself with this knowledge. First, put people at ease with you. Open up, be approachable. Listen to them and […]

What to do when . . . Read

I Made the Wilmington News Journal

Thanks to a PR blitz by Brilliant Studio, my self-promotion workshop this coming Saturday is featured in today’s The News Journal (Wilmington, DE) in an article by Eric Ruth. Apparently, registrations are pouring in and we’re going to have more than 65 artists there. Cool! Read the whole article. Now I’d better write Mr. Ruth

I Made the Wilmington News Journal Read

News Releases–What NOT to Do

I just got a news release from what I think is a pastel society somewhere (based on the subject line). I guess that’s what it is, but maybe it’s an invitation, or an announcement. I have no idea what it is. Why? Because it was mailed as a Word document attachment. The email message itself

News Releases–What NOT to Do Read

This Artist is in a Cake Frenzy

Artist Nancy Bea Miller wrote me recently with something I just had to share here (read on–it applies to you!): In a recent marketing e-mail you referred to an earlier piece called Entice Me. I clicked the link, read it and tried to follow your advice as best as I could on short notice. I

This Artist is in a Cake Frenzy Read

How do you build your email list?

Getting more and more people interested in your work is key to anyone’s success. Therefore, artists should be constantly expanding and updating their mailing lists. And email lists are more critical than ever. Today’s Art Marketing Action newsletter shows you how to collect more email addresses (sincerely and legally!). But I want to know how

How do you build your email list? Read

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Your Artist Mailing List: Rethinking + Assessing

Get a transcript of episode 182 of The Art Biz (Rethinking Mailing Lists for Artists) followed by a 3-page worksheet to evaluate the overall health and usage of the 3 types of artist lists.

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