It's rarely that an email announcing a new or updated website captures my attention. They usually say something like:
I just updated my website. I hope you'll take a look and let me know what you think.
Yawn. Unless you're my best friend or a client, I am not going to waste my time scrolling through your entire site. I have no idea what's there or why it would be valuable to me. And . . . are you quite sure that you want to know what I think?
I was pleasantly surprised when I got Jill Rosoff‘s email announcing her updated site. The message is pretty on the eyes. Notice that there is a little color, but the big splash is the artwork. It's not upstaged by funky text or a brightly colored background.
Jill compelled me, with her choice of words, to click through to her site to see more.
Jill didn't just say “please take a look at my new site.” She told me what I'd see there and, more to the point, what she wants me to see. About the Tapestri Collection:
This Collection features my intensely patterned work, where I use multiple washes, layers of color, texture and patterning to produce a richer visuals, a tapestry of the transparent watercolor paints.
About the Still Life Collection:
The Still Life Collection primarily concentrates on everyday objects, plants, fruits and vegetables, things I find that I get a hankering to paint, placed in an environment, even one as a simple as tomatillos sitting on a delicately striped tablecloth.
Jill painted such a clear picture with her words that I had to go see the tomatillos on the “delicately striped tablecloth” for myself!
Jill did something else that more artists should do in their newsletters. I'll share that with you in tomorrow's post.