Social media will not fix your broken marketing.
There aren’t enough friends, likes or followers that can help you when you have a weak foundation.
Plenty of online marketers will tell you how to hack social media, by which I mean they will teach shortcuts and tricks for “getting” followers and likes on social media.
There’s nothing wrong with learning this information, but I won’t teach it because I find it terribly uninteresting and, ultimately, unhelpful to the longevity of artists’ careers. The online marketers do it well, so I leave the job to them.
Out of Whack
For most artists, hacking social media is out of alignment with their values and it shows. Many artists are suspicious of gimmicks and tricks that reek of blatant self-promotion.
You can’t make something work for you if it doesn’t jive with who you are as a person.
Let’s start by examining the word “get” as in “getting” new likes and followers. It’s grabby. It’s icky.
What if, instead, we embrace the word “attract,” as in I’d like to attract more fans and followers.
If you agree that this approach is bundled in better energy, stick with me.
This Is More Valuable
I prefer to focus on helping you find your place in the artworld – to carving out an artist life that will sustain you over decades.
And I teach what I know. Art Biz Coach grew because I created and shared helpful content freely. Ninety percent of what I write is free right here on this blog.
It’s a strategy that didn’t have much forethought behind it. My goal wasn’t defined as I’m going to be a content creator and build a huge following.
I only wanted to provide useful articles for artists – articles that would help you attract viewers and collectors.
When it comes to online marketing, I teach artists how to produce compelling content online rather than how to hack social media.
Social media is more valuable when you share your art with a generous and loving spirit. That your comfort level rises with each missive to your followers.
It’s more valuable when you remember your special gift that must be nurtured. That you must keep your art at the center of all your efforts.
It’s more valuable to grow a sustainable list of followers, the way I did, by ensuring that everyone on your list wants to hear more from you.
It’s more valuable to strengthen your foundation so that, when it’s time to investigate available hacks, you will be in a better place for your efforts to pay off.
Do you get how different this is from hacking social media?
It’s about being authentic and sharing in a loving, gentle way rather than relying on tricks.
I wrapped up my best advice for attracting followers in my online course, Creative Content Camp, which begins soon. I hope you'll take a look and consider joining us.
How are you attracting fans and followers online?