Art Biz Success with Alyson Stanfield
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Stephanie Brown exhibition mother

Being the Artist I Want My Son to See with Stephanie Brown (248)

In part two of my conversation with Stephanie Brown, she gets specific about how she actually makes money as an artist, and why becoming a mother made her bolder rather than holding her back.

She breaks down her income streams, shares her five-year vision for gallery representation, and explains why she wants her son to grow up watching her do work she loves while staying financially stable.

Being the Artist I Want My Son to See with Stephanie Brown (248) Read

James Corwin

Strategic Growth, Collector Relationships, and Costly Lessons with James Corwin (232)

Wildlife artist James Corwin has built a thriving business around his original paintings—intentionally adding prints, commissions, and a gallery to support his studio practice. He shares how he found his niche, structured his income streams, and learned to prioritize focus over endless growth.

Pay close attention to how James nurtures collectors. It’s not just good customer service—it’s a smart business move that many artists overlook or don’t make time for.

Strategic Growth, Collector Relationships, and Costly Lessons with James Corwin (232) Read

Artist Kelly Pelfrey on The Art Biz

She Knows Exactly How Much Her Art Income Will be Every Month with Kelly Pelfrey (ep. 162)

Kelly Pelfrey’s goal in 2020 was to replace her $50,000 teaching salary, but she quadrupled that. Her income has allowed her husband to leave his job to focus on his doctorate, feel comfortable about taking maternity leave, and save for college for her children.

In this episode of The Art Biz, Kelly shares her income sources, which are dominated by sales of commissions, followed distantly by releases of small paintings.

She Knows Exactly How Much Her Art Income Will be Every Month with Kelly Pelfrey (ep. 162) Read

The Art Biz ep. 158: Following Her Curiosity and Making New Connections After 60 with Jan McCarthy

Discover Jan McCarthy’s vibrant life beyond 60, where being an artist is more than painting or drawing. She prefers the term “maker.”

With a diverse portfolio ranging from businesses and fundraisers to artwork and interior design, Jan pursues her passions. We discuss her creativity workshops for corporations, casual yet impactful women’s mastermind dinners, and her heart-driven project, Art for the Heart. Jan also reveals her strategies for connecting with interior designers.

The Art Biz ep. 158: Following Her Curiosity and Making New Connections After 60 with Jan McCarthy Read

Increasing Self-Sales by 400% with Sarah Becktel (ep. 157)

Sarah Becktel reveals how she increased her self-sales income by 400% by focusing on 5 indoor art fairs per year—all juried or curated—with different price points, up front costs, and markets.

She talks about her strategy for selecting the work each one: one is for only originals, another for only reproductions and products, and the third is a mixture of the two. Sarah also shares wisdom for other artists.

Increasing Self-Sales by 400% with Sarah Becktel (ep. 157) Read

Photo of Katie Hunt, founder of Proof to Product

The Art Biz ep. 138: 4 Considerations for Wholesaling Your Art with Katie Hunt

What does it mean to wholesale your art and products? Who is it for? Who is it not for?

What’s the difference between wholesaling and retailing? Where does licensing fit in?

Katie Hunt, founder of Proof to Product, is a wealth of information, and generously shared 4 considerations for wholesaling as well as a helpful list of 4 things she assesses when making business decisions.

The Art Biz ep. 138: 4 Considerations for Wholesaling Your Art with Katie Hunt Read

Photo of Thomas "Detour" Evans

The Art Biz ep. 128: Expanding Your Skillset to Respond to Opportunities with Detour

Detour doesn’t want to be limited by what he currently knows, so he’s learning how to use new technologies to help him land complex opportunities. He isn’t afraid to discover that the best way to approach an artistic problem is something he hasn’t done before.

Big on presenting himself in the most professional light, he says, “You never know who is watching.”

The Art Biz ep. 128: Expanding Your Skillset to Respond to Opportunities with Detour Read

artist Willie Cole with long dreadlocked hair and black shirt

The Art Biz ep. 126: Play Tops Work, Connection Tops Solitude, and Confidence Tops Fear with Willie Cole

This is inspiration for when you feel like your art becomes work and there’s little to look forward to.

Willie talks about the faith he has in his practice as a result of being consistent throughout the years, why he prefers to approach his studio in the spirit of play, and how he uses visualization.

The Art Biz ep. 126: Play Tops Work, Connection Tops Solitude, and Confidence Tops Fear with Willie Cole Read

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Can I send you the list of 5 signs it’s time to raise your prices?

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Consider 44 possible reasons why your art isn't selling.

Cover of free report: When Your Art Isn't Selling
  • External Factors
  • The Work Itself
  • How You’re Showing It
  • The Buying Experience
  • How You’re Connecting
  • How You’re Promoting It

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Be sure to check all of your email folders to ensure delivery. You’ll also receive my regular news for your art business.

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28 Prompts to Shape Your Marketing Message

Get clarity for your bio, statement, media pitches, social media posts, conversations, …

Your Background . Your Approach & Process . Your Audience & Impact . Your Vision & Voice

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