I want to make sure you understand just how important a mailing list is. Your mailing list is the #1 marketing asset in your art business, but only if you continue to develop it and keep it warm.
Who Are The People On Your List and What Are They Doing There? (102) Read
It doesn’t take a genius to understand why nobody came to your art show.
Let’s set aside the bad weather, natural disaster, flu epidemic, or major tragedy in the community. And not count people who are out of town or live too far away, or those who have tickets to the theater or are nursing a sick child.
We’re going to focus on the able people on your mailing list who would be most inclined to come out and support you. Except they didn’t.
The reason they didn’t come is because you assumed too much.
Let’s look at 4 ways this might have played out.
You assumed the venue would get the word out.
Oops! You’ll never do that again. Venues, regardless of the type of venue, have an entire program of artists and exhibitions lined up. Sorry to break this to you: you are but a small fish in their big pond.
What’s important to you isn’t always critical to them.
You can’t rely on the venue to get people to your exhibition.
You assumed people would see your invitation on Facebook.
You can’t post an invitation once or twice to social media and expect results (especially these days). I don’t know about you, but
Why Nobody Came to Your Show Read
Ever worry about bothering people with your emails or postcards? Even though everyone on your list has opted in to hear from you, it still doesn’t feel right to email so many people so frequently. I get it.
There’s a solution to this dilemma. Send emails only to certain segments of your list, which will vary based on the messages you are sending, but these are the 7 types of segmenting that I suggest frequently to my clients.
7 Ways to segment your mailing list and make it more useful Read
How do you start a mailing list? One step at a time. This doesn’t have to be difficult, but you do need to follow the law if you are sending marketing messages through email.
Your list starts with everyone you know, but I want you to do a few more things before you add names and addresses to an email marketing platform.
How to start your email list Read
What I love most about the holidays isn’t receiving gifts. It’s giving them.
I love everything about the process: from trying to find the perfect gift for a special person on my list, to wrapping it and watching them open it.
I throw parties and give “lovely parting gifts” to our guests (as if the party wasn’t enough).
I decorate envelopes to delight recipients.
The thrill of gift giving is sacred in my book.
Unfortunately, when building a business, giving gifts can be tarnished by the giver wanting or expecting something in return. It’s part of the list-building process.
In return for your email address, I offered 6 free video lessons or perhaps a checklist, special report, or webinar at some point.
These presents are easy for me to deliver because I offer a service. I have loads of content that will help you gain recognition and sell more art.
It’s harder for artists to offer gifts in return for email addresses.
The Only Gift You Need to Build Your Mailing List Read
These are the 3 steps to attracting people to your list if they are followers on social media …
How To Attract More Followers to Your List Read
Michelle, a woman in my mastermind group, marveled at my list size: How did you get that many people on your email list? It was easy for me, I replied, because I understood the value of a list when I started my business. I was fortunate to appreciate the importance of a list due to
It's All About Your Mailing List Read
This is for you if you have subscribers through a blog feed and a newsletter. It’s much easier to have a single subscription and here’s how you can do it.
A Solution for the Mailing List Conundrum Read
Your friends and followers on social media are valuable, but the people who buy from you and entrust you with their email and physical addresses are your VIPs. My email subscribers are my VIPs. If you are a subscriber, you know that I like to share gifts periodically as a reminder of how important you are to me.
Roll Out the Red Carpet for Your VIPs Read
Critical to all of your marketing is how you treat people. How do you stay in touch with them? How do you show people you care? Let’s look at three aspects of maintaining good customer relationships: recency, frequency, and attentiveness. How do you make people feel special? How do you stay in touch with them? How do you show people you care?
How Is Your Customer Relations Department? Read
