As to the rest of Clint’s list – I think he's lumped every artist into a single category. I think the top 10 list of must haves for a website would be different depending on the purpose of that website – and all artists don't all have the same goals.
Some of the items are obvious as they apply to every website out there – such as Clean and Consistent Design.
So a more useful list would be the "list of gotta haves for every website" and then sublists for gotta haves depending on what your goal might be as an artist.
Lisa, this is an excellent point. The first action (action=chapter) in my book is to define success for yourself. Each artist has a different goal and shouldn’t listen to what others’ definitions are.
If your Web site is an online portfolio to help you get into a gallery, you probably don’t want a shopping cart on there.
If you are selling wholesale, you undoubtedly need entrance for retailers.
If you are selling directly to art collectors, you should have your photo up.
Everything goes back to goals. Doesn’t it always?