Artist Franck de Las Mercedes was featured in the October issue of Art Business News (yes, I’m slow getting it on here). He paints boxes with notes on the outside: “FRAGILE: Contains . . . [Peace, Hope, etc.]” All of the art is on the outside and he ships them for free. I say: What […]
Creating a Buzz by Shipping Empty Boxes Read
Writing a press release? Use the Emotional Marketing Value Headline Analyzer from the Advanced Marketing Institute. Thanks to whomever posted this on SpeakerNet News!
Check the Emotional Value of Your Headlines Read
The smARTist Telesummit is hosting another free pre-event for those of you interested in attending the big virtual career conference in January. Next Tuesday, December 5 features a conversation with Susan Greaves, an expert at selling art on eBay. As I said, the event is free, but you have to register. I noticed you can
Want to know more about selling art on eBay? Read
When I received an email asking how much personal tragedy one should share in his or her bio, I was stumped. The PR person in me wants to say “leave it out of your bio, but pitch the story to the media.” A story of tragedy and triumph is almost irresistible, especially if it’s tied
Should you share your personal tragedy? Read
The reason I counsel artists to publish a newsletter and do 3-4 regular mailings a year isn’t to empty your pocketbooks. It’s because it really pays off. <p ‘width=430,height=415, href=”http://artbizsuccess.com/images/sonheim.jpg”> At my recent art marketing workshop in Salida, I noticed that Carla Sonheim was on the list of attendees. I was excited and just knew
It Pays to Keep Your Name in Front of People Read
On Friday, November 24, I invite you to watch: "I Shouldn’t Be Alive: Trapped Under the Ice"10 p.m. EST This is a Discovery channel show about an experience my Dad and brother had north of the Arctic Circle in Alaska. Their raft was caught in the ice, turned over, and they lost everything. They were
I Digress for a Personal Invitation Read
On this Thanksgiving in the U.S., a quick note of thanks to all of my readers and Art Marketing Action subscribers everywhere. In case you haven’t downloaded it already, my gift to you is a special report: Connect with Art Audiences. Enjoy!
Relevant anchor links mean that instead of creating a link on your blog or website that is a URL (www.artbizcoach.com) or is meaningless (click here), you create a link to meaningful text. Here are some examples: Art marketing classes from ArtBizCoach.com fast, easy artist websites web designer Pat Velte Think about terms you use to
Create Relevant Anchor Text Links Read
Today’s Art Marketing Action newsletter tells you how to use Google Alerts to keep tabs on your art career. How have you used them and what have you found out as a result?
How have you used Google Alerts? Read
I often mention artist Joe Murray when I’m talking about creative self promotion. Joe lives in a rural area outside of Des Moines, Iowa. He attended my workshop there a couple of years ago. Joe uses his Christmas-light display to promote himself and his work and to connect with community. This year, he’s featured in
Light Display Brings Attention to Painter Read
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