Alyson Stanfield

SMART Goals

SMART (Specific, Measurable, Attainable, Relevant and Timely) is an acronym used when setting goals. Are your goals SMART?

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Dreams to Vision to Goals

HAPY NEW YEAR! Today’s Art Marketing Action is to Dream Big. Dream big when you’re setting your goals and life plan. Don’t let anyone tell you you can’t do something–especially don’t listen to those who tell you you can’t be an artist. While dreaming is important, it’s your goals and actions that will move you

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Bringing in 2007

I hope you welcome the New Year in a way that serves you best. If it’s with a party and champagne, go for it with gusto. If it’s in front of the TV with a cup of hot cocoa, lovely. If it’s in your studio, amen. I am in Steamboat Springs to celebrate my husband’s

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Does retail pricing work for art?

Peggi Habets asks: I recently read an article in Professional Artist Magazine that said artists should price like retailers, ie, a painting should be priced at $490 (or $470) instead of $500, $990 instead of $1000 and so on. Then I read a newspaper article about a study that showed people bought significantly more at

Does retail pricing work for art? Read

New Year / New Look

I am absolutely thrilled to announce the brand-spanking new ArtBizSuccess.com website. I hope you’ll find it–above all–more attractive. But I also think you’ll find it less cluttered and easier to use. I know there will be those of you who miss something from the old site. Bear with me. Let me know your thoughts and

New Year / New Look Read

Merry Christmas!

A more personal posting this holiday . . . As you read this, I recovering from a delightful Christmas Eve with close friends. (Thanks to TypePad’s ability to delay postings!) Hopefully, the dishes (I refuse to use paper and plastic) are washed and I got a good night’s sleep. I am opening packages, sipping on

Merry Christmas! Read

Mary Richmond Reaches Goal

Mary Richmond set a goal to raise $1000 for the local animal society by making pet ornaments and donating the proceeds. This week she reached her goal and the orders keep pouring in. AND, she got some great PR as a result. Congratulations, Mary!

Mary Richmond Reaches Goal Read

Happy Solstice!

Happy Winter Solstice to everyone in the Northern Hemisphere. (I guess it’s summer solstice in the South???) I digress to share the fruits of our recent blizzard. What does one do with so much snow and no place to put it? Go up! Build a snowman (or should I say "snow sculpture"?). That’s just what

Happy Solstice! Read

Celebrate Your Accomplishments

Did you check out today’s Art Marketing Action newsletter? I understand that you might not have had time yet to write down all of your accomplishments for 2006, but I hope you don’t skip the process. Give yourself credit for all you have done. And, while you’re at it, decide how you will celebrate. What’s

Celebrate Your Accomplishments Read

2006 Accomplishments

In keeping with tomorrow’s edition of the Art Marketing Action newsletter, I want to share some of my highlights of 2006. It was fun to write them down and recall everything. Well, okay, I can’t recall everything. Fortunately, I have a monthly coaching call with my coach, Cynthia Morris, and write these down on a

2006 Accomplishments Read

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Consider 44 possible reasons why your art isn't selling.

Cover of free report: When Your Art Isn't Selling
  • External Factors
  • The Work Itself
  • How You’re Showing It
  • The Buying Experience
  • How You’re Connecting
  • How You’re Promoting It

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