Alyson Stanfield, Author at Art Biz Success

How to Have a Productive Day

I am not immune to unproductive days, and I’ve had more than my fair share of them recently.

In order to get back on track, I’ve regrouped and, with the help of a coach, reminded myself of these principles. They really work – when you do them.

Start The Day With 3 Intentional Steps

I swear by the importance of these first three steps. When I don’t do them, I am significantly more overwhelmed and stressed out. Doing them brings peace of mind and helps me start my day on my terms rather than diving in and responding to everything being pushed at me.

How to Have a Productive Day Read

Rx for Sloppy Newsletter Syndrome

There’s an epidemic going around.

Don’t panic. If it strikes, you won’t need to rush to the ER or be quarantined. But you will need to take immediate action.

Your physical health isn’t in peril, but the health of your art business is at stake.

The epidemic is SENS – Sloppy Email and Newsletter Syndrome. Let me explain the symptoms so you can self-diagnose.

Symptom 1: Missing Name

This is the most destructive of all the SENS symptoms.

Rx for Sloppy Newsletter Syndrome Read

11 Artist Videos to Whet Your Appetite Plus 1 Bonus

Your photos aren’t reaching as far as they used to on Facebook. A number of marketing experts have recently pointed out that photos are the least likely to reach their audience on Facebook. Even links and plain status updates (sans links/photos) get more organic reach than photos. What is working? Video! On average, videos are

11 Artist Videos to Whet Your Appetite Plus 1 Bonus Read

A Creative Idea for Unloading Earlier Art

There’s too much art hiding in studios, basements, and garages. If you have a problem with overflowing inventory, especially a lot of earlier art that you aren’t excited about showing, how about finding new homes for that work? At the same time, you’ll create room for new art, support a good cause, and earn income.

A Creative Idea for Unloading Earlier Art Read

Revitalize Old Content On Your Blog

This blog is more than ten years old. Blogs were different in 2004 before social media took off. In the early years, I posted a lot of little snippets before Facebook and Twitter were the place for these. That means there’s a lot of crap on my blog. (I won’t link to it here because it’s

Revitalize Old Content On Your Blog Read

Art Critics Really Said This

Last week I sat in the audience and listened to husband-and-wife art critics Roberta Smith (New York Times) and Jerry Saltz (New York Magazine). They were in town at the invitation of Denver’s Clyfford Still Museum. (The photo here was taken from my seat.) What struck me most was not just how much art they

Art Critics Really Said This Read

©Tomiko Takeda, I Love Being By Your Side. Oil on canvas, 12 x 16 inches. Used with permission

Why That Prospect Didn’t Buy Your Art

You know the type. She attends your show and tells you what a wonderful artist you are. This makes you feel good. You’re happy for people to connect with your work this way. She comes to the next opening and gushes in a way that makes you blush. She raves repeatedly about your art. I

Why That Prospect Didn’t Buy Your Art Read

How to Use Facebook Interest Lists for Your Art Business

January 2017 update: Darn Facebook! They have removed this feature. Here’s an alternative. Doesn’t it just get your goat that Facebook is keeping your business page posts from your fans? Doesn’t it drive you batty that you don’t see posts from your favorite businesses in your feed anymore? The reason for both of these is

How to Use Facebook Interest Lists for Your Art Business Read

Is Your Artist Brand Missing You?

At the mastermind retreats with my coach and mentor, everyone in the group receives a “hot seat,” where we are given the opportunity to tackle one big issue in our businesses. For my hot seat, I chose to talk about my brand. To prepare the group, I reminded them of some of the websites and

Is Your Artist Brand Missing You? Read

Dora Ficher’s solo show “El Balle de Colores” at Gold Standard Café in Philadelphia, PA.

Curate a Solo Show of Your Art

Are you still diddling around with juried shows or exhibitions with your art group? There’s nothing wrong with either one of these as a starting point, but there comes a time when you have to leave the nest. You have to plan a solo exhibition. Your career will grow rapidly when you start having solo

Curate a Solo Show of Your Art Read

Alyson Stanfield