Whether you’re sending an invitation to an exhibit opening, an open studio, or a holiday party, be sure you’re answering all of the questions the recipients might have. Here is a checklist you can use as a starting point.
Checklist for Your Invitations Read
It’s easier to make connections online when you have good photographs. I know I’m relentlessly preaching the value of good language, but don’t neglect excellent photos. And I’m not just talking about photos of your art. Never underestimate your audience’s desire to know more about you and more about your life as an artist. How
Photo Ideas to Shake Up Your Online Presence Read
Brennen McElhaney recently asked fans on Facebook to tell him which images they preferred for greeting cards. This got me thinking. Do some images/styles/colors sell better as greeting cards than others?
Selecting Images for Greeting Cards Read
The artists of Twisted Brick Studios in Palisade, Colorado have some of the most effective signage on the outside of their studio building that I’ve ever seen. Take a look.
Studio Signage to Attract Attention Read
Artist Lee Shiney creates a buyers’ packet for the back of his art so that he knows where his art ends up. When people register the art, they can also request to be added to his mailing list.
Collecting Your Collectors' Names Read
Take a look at how the newsletter from the American Craft Council so visually appealing. Then consider how your art is visually laid out on a page. How do your colors, fonts, and images relate to one another? Squint your eyes. Is the art the most important element in the message?
A few months back, Laura said that she felt the idea of newsletters is “broken.” Since I’ve been wrestling with the format of the Art Marketing Action newsletter for a few months now, Laura’s comment got me thinking. Are newsletters still of value?
Artist Newsletters < Deep Thought Thursdays Read
I haven’t said it in awhile, but remember that your contact list is your #1 asset. No one knows the same people you do and people are more likely to buy from you if they know and like you.
Contact Lists: The Basics Read
How do you use a published catalog to promote your art more effectively?
What do you do with a catalog of your art? < Deep Thought Thursday Read
Most of the email messages I receive from artists and galleries have text at the top. There’s usually nothing wrong with text at the top of the email, but I’m convinced that recipients are more likely to open and read a message when the art is at the top.
What's at the top of your email message? Read
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