When your income doesn’t match your aspirations, it’s easy to blame everyone but yourself.
But my students and clients understand that you have to accept 100% responsibility for your results when you want to be successful.
With that in mind, let’s look at 5 reasons why you may not be reaching your income goals.
1. You’re out to lunch.
What I mean by this is that your head just isn’t in the game. You enjoy making art, but you aren’t quite committed to turning it into a business.
The thought of the work required to run a business, or even the thought of finding out what might be required, is more than you can handle. So you ignore it.
It might not always be this way, but until you confront the truths about making money from your art, it ain’t gonna happen for ya.
2. You’re out of mojo.
We have all been in this dark place. The Universe rudely cuts the source of energy and magic that has been propelling us along.
Sometimes it happens after an opening or after a show comes down.
Other times, it’s because we’ve been working too hard on staying busy when we should have focused on working smarter.
Regardless of how it came about, you gotta have some mojo in order to increase your income.
You need to work our way out of a mojo funk – that’s the key: steady steps, one at a time. Keep working. Don’t give into it.
3. You’re out of focus and out of bounds.
It’s hard for most people to ignore the distractions of modern life.
The kids grab for attention. An elderly parent needs you. A spouse interrupts you. And don’t even get me started on electronic distractions, which boil down to a raving fear of missing out on information.
You can’t control all of the distractions, but you must erect boundaries wherever possible.
When you repeatedly say Yes to the distractions, you are saying No to your art, your business, and your career. You are saying that the distractions are more important than all of those things.
You are forgetting about the big picture. You’re forgetting your Why – your purpose.
When you want to make more money, you have to be brutal with your time and attention.
4. You’re out of practice.
It takes a lot of energy to build up momentum.
You need momentum for studio work as well as marketing. And, when it’s gone, you have to start all over again.
When you take extended breaks from making art, marketing art, and showing art, you can’t really pick up where you left off. You have to spend an enormous amount of energy to restart.
You’re out of the practice of making money. Jason Fried explains:
Making money takes practice, just like playing the piano takes practice. No one expects anyone to be any good at the piano unless they’ve put in lots practice. Same with making money. The more you practice the better you get.
5. You’re out of touch.
Have you been ignoring trends? You’re working so hard on the minutiae in your everyday world that you don’t see things have changed.
Maybe your gallery is no longer selling for you the way it used to or your website looks like it was created in 2009 (because it was).
Snap into the present! Being oblivious about what’s going on around you is costing you money.
Another way to be out of touch is disconnecting yourself from the very people who have asked to hear from you. You are, literally, not in touch with them.
It’s not a good situation when you have to reintroduce yourself to the people who have purchased from you or signed up for your list. You’re leaving money on the table in this situation.
What’s standing in your way of making more money in your art business?
Instead of being out to lunch, out of mojo, out of focus, out of practice, and out of touch, wouldn't you rather be IN? In focus, in touch, and in a group that supports you and your goals?
That's what the Art Biz Inner Circle is all about. Read all about how we can work together to get you results.