At one of my fall workshops, a woman said to me, “You know . . . you haven’t used the word ‘customer’ once.” She wondered aloud why I hadn’t used that word. She was surprised it wasn’t in my workshop vocabulary.
You Say Customer, I Say Collector Read
How important are sales to you?
How important are sales for your self-esteem?
How do you keep going when your art isn’t selling?
The Relevance of Sales < Deep Thought Thursday Read
Brennen McElhaney recently asked fans on Facebook to tell him which images they preferred for greeting cards. This got me thinking. Do some images/styles/colors sell better as greeting cards than others?
Selecting Images for Greeting Cards Read
Finding the “right audience” key to successful sales, but how do you go about doing that?
The Right Audience – Where are they? Read
Square credit card processor makes it easy for anyone in the U.S. with a smart phone to accept and process credit cards. There are downsides to every form of accepting credit cards, but I’m quite pleased with Square and see little risk in encouraging you to give it a try.
Accepting Credit Cards with Square Read
Lisa Call recently replaced PayPal “Buy It Now” buttons with an E-junkie shopping cart for selling artwork on her art website: lisacall.com. She tells you why she made the switch in this guest post.
Eight Reasons to Use an E-junkie Shopping Cart Read
Many of you already know about Internet scams, but I need to emphasize the importance of being vigilant and asking a lot of questions when someone expresses interest in your art through email.
Sure Signs of an Internet Scam and How to Stop It Cold Read
Slapping a SALE sign on one’s art isn’t always a good idea. Certain types of art lend themselves better to sales and you should never put your newest work on sale. Read on for 5 short tips.
More Thoughts on Having a Sale on Your Art Read
After you’ve analyzed why your art isn’t selling as well as you’d like, take a moment and review these 7 key points. 1. Remember that you are a work in progress. You and your work will evolve over time, learning from triumphs and mistakes, figuring out what works and what doesn’t, and building on experiences.
Dealing with Bumps in the Road: Remember to Persevere Read
You are not in a position to float loans to your art gallery. It’s their responsibility to make sure they have the financial means to stay in business. But, if you want to maintain a good relationship with the gallery and don’t want them to go under, put them at ease.
Facilitate Payment for the Sale of Your Artwork Read
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