The Secret To Powerful Videos That Showcase Your Art
Filmmaker R. Daniel Foster explains how video’s message and meaning must be in sync in order to be a powerful marketing tool.
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Marketing Material and Resources
Are You Nuts?
You’re probably familiar with this quote: “Insanity is doing the same thing over and over again and expecting different results.” If the quote is true, are you nuts? Have you been promoting your art the same way for years and expecting improved results?
The 3 Ds of Real Mail Marketing
Are you neglecting real mail (a.k.a. “snail mail”) as part of your marketing strategy? We’ve been so spoiled by the immediacy and low cost of email that many of us have forgotten about the advantages of real mail. In the season of holiday cards, gifts, and Christmas letters, let’s remember why it’s still valuable to your art business to use the post office.
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Save Time With Evergreen Content
How’d you like to save time writing and updating your sites? It’s easy! Make your content “evergreen.” Evergreen content is up-to-date whether it’s consumed now, next month, or three years into the future.
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Where to Distribute Catalogs of Your Art
A few weeks ago I wrote about what should go into a catalog of your art. (Be sure to read the comments for catalog tips from readers.) Now I want to talk about what to do with a catalog you’ve created.
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Peek Inside a Catalog of Your Art
Catalogs document an exhibit or body of work, and they are a record of your career at a moment in time. Consider creating an electronic or printed catalog to utilize as marketing pieces of your work. Here is a list of key features to include in your catalog.
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The Most Versatile Postcard You'll Ever Create
This is the most fun, most useful, most versatile postcard I’ve ever created. And I’m tipping my hand because it’s possible you might see one of these in your mailbox. Still, it’s valuable enough that I don’t think I can keep it from you any longer.
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5 Essentials for Face-to-Face Networking for Artists
The value of face-to-face marketing is being drowned out by the cacophony of online marketing advice. I am just as guilty as the next advice-giver, but I’m going to start reminding you more frequently not only to get out of the studio but also to get out from behind your computer and meet real live people.
I recently returned from two days in the mountains for the Colorado Creative Industries (CCI) Summit.
By conference standards, this wasn’t a big one, but it was sold out. Two-hundred creatives under one roof helped each other solve problems, made connections, and exchanged business cards.
We dined together and, in the evening, walked from gallery to gallery like a clan of trick-or-treaters.
It was electric! And it’s not an experience you can duplicate online.
As someone who spends most of her time in front of her computer, I must remind myself what is required of face-to-face networking every time I venture out. Thought I’d share some observations with you.
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Get a Free Link by Giving Us a Peek at Your Holiday Greeting
Did you send a holiday greeting that is posted in a public space online? Leave a link to your greeting in a comment with some words that will entice us to visit and take a look.
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If You Want People to Attend
Are you announcing, inviting, or commanding? Sometimes announcements are all that is needed – there’s nothing to invite people to. But if you want people to show up, let them know you value their attendance. Invite, don’t command.
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