It’s not just you. Everyone is overwhelmed by all of the options for online marketing. In today’s Art Marketing Action newsletter, I provide PEARLS of social media wisdom. Here’s a sneak peek. Pick a Platform Engage Acknowledge Respond Listen Share and Sell What pearls of wisdom do you have to share about using social media […]
PEARLS of Social Media Wisdom Read
For quite some time, I have been publishing my weekly newsletter on this blog in addition to sending it via email. This will no longer be the case. Only those who subscribe to the Art Marketing Action newsletter will receive it beginning September 7. Below is the next-to-last issue that will be posted here. Don’t
Fine-Tune Your Artist Presence on Facebook Read
There are at least 5 reasons to add a custom welcome to your Facebook page. Follow these steps and you’ll have one up and running in about 30 minutes.
How To Set Up a Custom Welcome Page for Your Facebook Page Read
Unless you’ve been hiding under a virtual rock, you’ve been hearing a lot about Google+ (a.k.a. G+) over the past couple of weeks. You’ve also been seeing more +1 buttons popping up on your favorite sites, like at the bottom of posts here on the Art Biz Blog. The Google +1 button is Google’s answer
Complete your Google Profile Read
Spam isn’t just sending bulk email to those who haven’t requested it. Spam is also rampant on blogs, Facebook, and Twitter. Make sure you’re not spamming people!
It’s a waste of time – yours and your recipients’ – to send an email or tweet that only says you have a new blog post or have updated your website. Use more enticing language in your newsletter, email blast, Facebook update, or tweet to encourage blog visits and more meaningful connections. Below are examples
Drive More Traffic to Your Site Read
It’s much easier to promote your Facebook pages when your art is well organized in photo albums. Create photo albums on your page that make sense and that have only related images within them. Organize them as you would on a website.
How to Organize Photos of Your Art on Facebook Read
I’m keeping my promise to artists I met on my book tour and at my workshop last week that I would post updated instructions for creating a business page on Facebook.
Create a Fan Page (Business Page) on Facebook: Updated Read
Twitter has some cool features that will help you find the best tweeps to follow. Following people in your target audience should lead to high-quality connections over time. I’m a devotee of TweetDeck for reading and sending tweets – so much so that I’ve neglected taking advantage of the interface Twitter installed last fall. Here
High-Quality Connections on Twitter Read
Your bio on Twitter is key to attracting high-quality followers. Does yours need a boost?In your Twitter bio, tell us about your interests so that we want to follow you. Intrigue us. Make us want to know more. Make us laugh. Here are some of my favorite artist bios on Twitter.
Give Your Twitter Bio a Boost Read
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