It’s hard to keep up with weekly emails about your art business, so I thought I’d point out some things that you might have missed or forgotten about this past year.
These are 12 valuable actions, from 12 different Art Biz Blog posts in 2015, to help you grow your art career while staying sane.
Marketing Your Art
1. Add variety to your marketing message to reduce the boring factor.
Why it’s on the list: Please, for the love of Pete, read this before you send another email.
Your art exhibition, class, workshop, or event has so many facets that there is no reason to send the same emails and social media posts for your promotions. They get a little stale after a while.
2. Here's a blueprint for producing your artist newsletter.
Why it’s on the list: Sharing my secrets to help you streamline the process.
Producing a newsletter is a project that consists of multiple tasks in order to complete. That’s why I use the word “producing” instead of “writing.” Writing is only one part of the newsletter process, and even writing the content can be broken down into multiple stages.
3. I have a few new thoughts about artists' blogs.
Why it’s on the list: If you’ve given up on blogging …
It’s been a while since I’ve written about blogging, so I thought it was time to share some thoughts I’ve had and revisit some past ideas on the topic.
There are plenty of benefits of blogging, but maybe blogging isn’t for you. Find out if it is.
4. There are at least 4 reasons why your website might not be generating sales.
Why it’s on the list: Immediate fixes for your site to improve sales!
Not all artists’ websites are created with sales in mind.
For many artists, a website is a digital portfolio – an introduction for gallerists, curators, and other opportunities. If this is you, some of what I share here doesn’t apply. However, you could still benefit from heeding much of this advice.
Exhibiting Your Art
5. Curate a solo show of your art.
Why it’s on the list: It helps you grow!
A solo show stretches all of your professional muscles and puts you in charge of your destiny.
The entire process develops your critical thinking. You have to decide what to include, which pieces to put next to one another, and how to interpret the work for your audience.
6. Customize this art exhibition checklist and timeline.
Why it’s on the list: It’s so practical.
The tasks on your exhibition checklist will depend on the type of exhibition you’re having, who is in charge, and how much time you have to plan. Use this list as a starting point for your next show.
Using Social Media To Promote Your Art
7. Use Facebook Interest Lists for your art business.
Why it’s on the list: This is really cool if you use it right.
Facebook is also making it more difficult for you to become a presence on the pages of artists, galleries, and art organizations. There is a way to hack this: create interest lists.
Interest lists will help you stay connected with those who are important to your art career.
8. 22 Social media updates that won’t bore your followers.
Why it’s on the list: You can’t say you don’t have anything to say.
What can you share with your friends, fans, and followers that is more interesting than “Come see my show!” but relates the message that they’re really going to miss out if they’re not there?
Being More Productive
9. How to have a productive day.
Why it’s on the list: You probably need this.
Some of my most important work with clients is about productivity. You can’t go wrong when you start each day with 3 intentional steps and maintain boundaries throughout the day.
10. What’s the point of making art when the world is so screwed up?
Why it’s on the list: Feels good.
If you’ve ever questioned the reason for making art, you’re not alone.
After a particularly rough time, you might catch yourself asking, “What’s the point?” You might even begin to see your work as frivolous. With so much bad news being printed and broadcasted, it’s easy to overlook the bigger picture.
11. Art is about being in the world.
Why it’s on the list: This post is too important to have had so few comments.
I share a critical message based on a quote from Robert Irwin: “Art isn’t about being in the studio. It’s about being in the world.”
12. How much time will your art career take?
Why it’s on the list: You might not want to hear this, but you need to.
Everyone wants to know “how much time?” because time is sacred, and we should be choosy with how we spend our time.
There is a better question than “How much time?” Ask yourself: “How much time and effort am I willing to invest?”
What were your favorite business lessons in 2015? Leave a comment below so others might benefit.