The Sales Page
Blueprint
for Artists
An easy to follow template for writing sales pages that sell your art classes and workshops.
After watching this 2-part workshop, you will:
- Know exactly how to lay out your sales pages
- Have a sales page template that is easy to repeat whenever you add a new course
- Discover the 3 biggest mistakes artists make on their course sales pages
You will also learn from my suggestions for improving real-life sales pages from other artists.
A sales page is a single page on your website where you send potential students to enroll in your courses.
Whether you teach art online or in person, you need a comprehensive sales page for any course you want to promote. It should answer any questions for potential students and make it easy for them to buy.
I’ll be honest. Writing a sales page is a lot of work—especially if you’ve never done it before. And if you don’t have a format to follow, it’s even more frustrating.
It’s hard to know where to begin.
In the Sales Page Blueprint, I walk you through the steps
you’ll need for a sales page that sells your programs.
No more wondering what to include or leave out!
No more guessing!
No more excuses for not getting that course online!
Just $20
You'll receive instant access to the downloadable video and audio recordings from both sessions, handout, notes PDF, transcript of the Q&A, and a reusable sales page template, and bonus How to Ask for Compelling Testimonials.
You can absolutely do this yourself. But I guarantee that the formula I share will save you hours of research time and help you get it right from the beginning. And you won’t need to take the equivalent of a graduate-level course on writing sales pages.
This is a perfect opportunity to write or improve that sales page you’ve been meaning to work on—and to gain experience from watching me tweak sales pages that were submitted by real-life artists like you.
I’ve been teaching online classes since 2003 and have made hundreds of thousands of dollars from my sales pages. I’ve done a ton of research on sales pages and even attended a 2-day $3000 conference to help me write better sales pages.
You don’t need to do that! The format I share in this affordable workshop will give you all you need.
Your Purchase Includes
Video and audio recordings of sessions
(downloadable)
Bonus
How to Ask for Compelling Testimonials
Reusable template for planning your sales page
Handout + Notes
Please note that this workshop does not include:
- Classroom software (we covered that in the Teaching Art Online Summit)
- Website design and development (you need to know how to edit your site or find someone to do it for you)
- Merchant accounts and payment options (I assume you have that taken care of)
Sign Up Now
You'll receive instant access to the downloadable video and audio recordings from both sessions, handout, notes PDF, transcript of the Q&A, and a reusable sales page template, and bonus How to Ask for Compelling Testimonials.
Bonus!
How to Ask for Compelling Testimonials
Writing testimonials is an art form in itself. Testimonials that are from the heart and demonstrate transformation are the best ones. I'll show you how to ask for these testimonials and improve the ones you already have.
Hi. I'm Alyson Stanfield.
I'm the chief instigator here.
In 2001 I left my safe job as a director of education at an art museum to pursue work that was more meaningful to me. I didn't know much about building businesses, but I knew how to build websites. (Long story.)
In this program, you'll get my perspective as a former museum curator and educator about how art is valued by others and also how it is often devalued by the very artists who make it.
I'm the author of I'd Rather Be in the Studio: The Artist's No-Excuse Guide to Self-Promotion, leader of Art Biz Connection community, and the host of The Art Biz podcast.
I love to work with clients with a growth mindset who like to challenge themselves with increasingly prestigious goals and opportunities.
Frequently Asked Questions
What's included with my purchase?
Can I get personal feedback on my sales page?
No. This was offered to artists who attended the live sessions. However, you will glean valuable info from the session 2 recording where I reviewed actual artists' sales pages and provided feedback to improve their wording, structure, and delivery. I'm certain this feedback will prove helpful for your pages too!
How soon after purchasing will I receive my product?
Sales Page Blueprint for Artists will be delivered digitally, via the email address you provide at checkout. (Be sure you type in your email address correctly!) It should arrive within 5-10 minutes of your purchase.
*Important! Please check any spam, promotions, or junk folders if you don't see it.
How does an online workshop work?
The live sessions happened on Zoom. Lucky for you, we recorded everything!
All of the digital files are available to you no matter where on this blessed earth you live. Nothing will be sent in the mail to you. It's all ready for you to watch, listen to, and read—at your convenience.
What's the investment?
Access this training and begin to implement changes immediately that could make a big difference in your bottom line.
What's the return/refund policy?
Watch, read, listen, and download immediately.
